Lovevery: Roderick Morris

If you’ve ever looked in vain for a developmental toy for a young child that appealed to you, you’ll understand why Lovevery is a hit. They offer products that are age-appropriate and made for learning. In today’s episode, you’ll hear from Roderick Morris, one of the cofounders at Lovevery. Listen in to hear about how Lovevery approached product design, using VCs, and balancing equity and debt.

Topics Discussed in Today’s Episode:

• Why Roderick helped create the Lovevery products
• How Lovevery approached their first product
• How Lovevery set the price point
• How Roderick prioritized
• Contribution margins for the brand
• How to measure brand
• Why Roderick and his cofounder decided to go the VC route
• How to balance equity and debt
• Funny stories about product tests with kids
• What product the Lovevery founders were set on that turned out to be a flop
• How Lovevery went about product design on day one, and then today
• The process to develop brand and customer personas
• Wholesalers used by Lovevery
• Roderick’s partnership with Amazon
• How to use Amazon to drive traffic to Lovevery’s website
• How to prioritize teambuilding
• Holding onto culture while building staff
• Number-one advice for new entrepreneurs

Resources:

Roderick Morris

Lovevery