Lori Zoss: Strategy over scripts

On this episode of the BD Podcast, Lori Zoss — founder of Growth Owl — shares fresh perspectives on outreach that put strategy first, not scripts. She explains why understanding the company, its priorities, and its decision-making structure matters more than crafting the “perfect” email. Lori breaks down how small business owners — especially women — can approach potential clients with clarity, confidence, and intention.

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