Loop - The Song That Never Ends

Vv Steele explores why we obsessively replay songs, examining the neuroscience of dopamine-driven prediction, how streaming platforms have weaponized the loop by shortening songs and front-loading hooks, and the cultural history from Kool Herc's hip-hop innovation to today's TikTok-fueled viral hits—revealing how repetition shapes identity, emotion, and the entire music industry.

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This content was created in partnership and with the help of Artificial Intelligence AI