In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights.

Topics

00:00 Streaming is slowing & Lauren is hungry

01:37 Music use on socials

05:43 The Gray Area of Music Licensing

08:18 Challenges in Music Clearance for Brands

09:55 Introduction to Cypher and Faris Bseiso

15:27 Navigating Viral Moments in Music

18:34 Future Focus: Bridging Brands and Music Rights Holders

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Guest Faris Bseiso from Cipher

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

Crumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit