Localization Is Not Just Translation: How Global Brands Can Sell Like Locals
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Localization Is Not Just Translation: How Global Brands Can Sell Like Locals
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Episode Title: Localization Is Not Just Translation: How Global Brands Can Sell Like Locals
Host: Sambit Sekhar
Guest: Minh (Mike) Nguyen – Business Director at FireGroup Technology (Transcy, OneMobile.AI, OneLoyalty)
Episode Overview:
In this episode, we bust the myth that translating your Shopify store is enough to go global. Minh (Mike) Nguyen shares practical strategies to help you localize your store like a pro — from adapting currencies, payment methods, and UX, to customizing loyalty programs based on cultural preferences.
Discover:
• Why translation ≠ localization
• How mobile-first markets are different
• Real success stories with +42% conversion lift
• Key steps to get started with localization
If you’re a Shopify store owner ready to expand globally, this is a must-listen.