How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available

In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape.

What You’ll Learn

• How Eldar transitioned from garage door repair to dominating local search markets
• Why branding is the first SEO step and how leverage fuels business scalability
• Eldar’s take on the future of search, the role of LLMs, and why SEO is not dead, it’s just evolving

Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today!

https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/

Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape.

What You’ll Learn

• How Google’s AI uses GBP data to surface local businesses in AI Overviews and Search
• The 5 must-do GBP optimizations to boost ranking and AI visibility
• Why review volume and recency matter more than ever and how to outpace competitors

Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what’s holding you back in local search and AI rankings.

https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall

Check out Brad here:

💻 https://www.thegbpexperts.com/

💻 https://www.esquiredigital.com/

🔗 Helpful Links & Resources

🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/

💼 Need Help With Your SEO? – Work with our team at Intrycks

https://www.intrycks.com/

🎧 More Local SEO Tactics Episodes

https://www.localseotactics.com/episodes/

📘 Free SEO Guides and Resources

https://www.localseotactics.com/resources/

📞 Book a Free SEO Consultation

https://www.localseotactics.com/contact/

💬 Submit a Question for the Podcast

https://www.localseotactics.com/questions/

✅ Subscribe to Local SEO Tactics on YouTube

https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1

🆕 Watch Our Latest Videos

https://www.youtube.com/@LocalSEOTactics/videos

📲 Follow Us on Social Media

https://www.facebook.com/LocalSEOTactics

https://www.linkedin.com/company/intrycks/

https://www.instagram.com/localseotactics

https://twitter.com/LocalSEOTactics

In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy.

https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/

GBP Experts: https://www.thegbpexperts.com/

The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search.

What You’ll Learn

• Why Answer Engine Optimization (AEO) is not the same as SEO
• How schema markup and Reddit content influence AI-driven results
• What local businesses must do now to build authority in AI search engines

Get a free copy of Kasim’s AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing.

https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities.

What You’ll Learn

• Why entrepreneurs should stop trying to do everything themselves
• How global hiring can provide access to top talent at affordable rates
• Kasim’s proven seven-step process for hiring and delegating effectively

Download Kasim’s free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business.

https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results.

What You’ll Learn

• How to identify what’s working for top competitors in your local market using Lead Snap and GMB Everywhere
• Why aligning your GBP categories with website content is crucial for rankings
• Ways to create blog and service content that targets local ranking gaps and improves calls and traffic

Want to beat your local competitors on Google Maps? Start by analyzing what they’re doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.

https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

While social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact.

What You’ll Learn

• How social media indirectly supports your local search rankings
• Which platforms to focus on based on your business type
• How to connect social accounts to your Google Business Profile for SEO benefits

Ready to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count.

https://www.localseotactics.com/can-social-media-really-help-your-local-seo-heres-what-to-know/