Summary:In this episode, the conversation revolves around the journey of Carlos Scarpero, a loan officer who has successfully leveraged YouTube to connect with veterans seeking VA loans. Carlos shares insights on understanding the audience, creating relevant content, and using YouTube as a business development tool. He emphasizes the importance of answering specific questions from the audience and discusses his strategies for converting leads into clients. The episode also touches on the continuous improvement of content organization and the significance of building a community through valuable content.Takeaways:YouTube is a powerful platform for connecting with your audience.Understanding your audience is crucial for content creation.Focusing on specific topics can help you stand out.Answering specific questions can drive engagement.Using YouTube for business development is effective.Conversion strategies should be simple and direct.Building a community through content fosters loyalty.Continuous improvement of content organization is key.Don't overthink the technology; just start creating.Specialization in a niche can lead to more opportunities.Sound Bites:"Answer specific questions, ASQ.""I found you on YouTube.""Just record whatever you got.""I love your mission to serve veterans."Chapters:00:00 Introduction to YouTube Success03:10 Understanding Your Audience on YouTube06:09 Creating Content That Resonates08:57 Leveraging YouTube for Business Development12:02 Conversion Strategies for Leads14:47 Building a Community Through Content17:57 Continuous Improvement and Content OrganizationCarlos Scarpero is a creative Mortgage Loan Officer with Edge Home Finance based in Dayton, Ohio who specializes in VA and Non QM Mortgage Loans. He also teaches classes to Realtors in the Dayton and Cincinnati area. For more information, visit https://www.Scarpero.comLicensed in multiple states. NMLS #1674385Edge Corporate NMLS #891464Personal NMLS Consumer Accesshttps://www.nmlsconsumeraccess.org/EntityDetails.aspx/INDIVIDUAL/1674385Company NMLS Consumer Accesshttps://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/891464Contact infohttps://www.scarpero.comcscarpero@edgehomefinance.com937-572-3713