Liz Christo, Partner @ Stage 2 Capital

In this episode, Jack Richardson and Richard Armstrong chat with Liz Christo about her career journey to Stage 2 Capital. Liz shares insights on sales team building and upsell strategies from her time at NetSuite, highlighting her shift from sales to venture capital. They discuss creating sales playbooks, hiring strategies, and compare product-led growth with enterprise sales. The conversation also covers compensation, retention, and prospecting, along with the synergy between sales, marketing, and customer success. Liz offers insights into forecasting for investors and ends with a quick-fire round on contrarian beliefs in venture capital.