Todays episode the main guest is the host, Rudy Mawer. A distinguished entrepreneur and marketing expert known for his success in building multimillion-dollar businesses. With a career that began in real estate and online fitness training in the UK, Rudy has since established thriving enterprises in the United States, including a marketing agency and multiple business divisions. Today, he is the CEO of a company boasting over 110 employees across entertainment, celebrity branding, and business education sectors. His commitment to personal growth and branding distinguishes him as a thought leader in leveraging digital marketing to build wealth and influence.

Joined by Hilary Lane, Emmy-Award-Winning Report, as she interviews Rudy Mawer, exploring the entrepreneurial journey that enabled him to earn his first million at a young age and develop a prosperous business empire. Rudy shares his insights into mastering marketing, emphasizing the power of understanding digital advertising, social media, and email marketing as critical to business success. The conversation navigates through Rudy's early experiences, his strategic transition across industries, and the influential roles he undertakes today.

Delve into the intricacies of brand building and discover Rudy's unique approach to creating a personal and enterprise brand that resonates deeply with audiences. With expertise in influencer marketing and business education, Rudy describes his ascent from a small-town entrepreneur into a renowned figure with a global impact. This episode unpacks the shift of traditional influencers who now focus on developing their own products instead of promoting other brands, tailored through Rudy's partnerships with top YouTubers. Listeners learn about Rudy's entrepreneurial philosophy and how AI is revolutionizing business operations, making it easier for entrepreneurs to achieve what once required large teams.

• Mastering marketing is key to entrepreneurial success, akin to nurturing personal health.
• Finding your niche and being distinctively yourself fuels brand growth and audience engagement.
• Transitioning from selling others’ products to creating personal brand products enriches equity and audience loyalty.
• AI technology presents transformative opportunities for small businesses, enabling efficiency and innovation.
• Overcoming entrepreneurial challenges requires resilience, creativity, and a willingness to embrace unique strategies.

1. "You can't outsource [marketing]. Right? It's like outsourcing your own health."
2. "I want people to think of us in five or 10 years of like business, money, making your life better."
3. "Realizing your audience wants your stuff, not someone else's."
4. "AI will automate so much that actually that personal touch and that uniqueness of you as an individual will become even more important."

Connect with Rudy Mawer:

LinkedIn

Instagram

Facebook

Twitter

Dusty Dawn, president of Firehouse Dolls, shares her innovative efforts to transform a traditional firefighter calendar into a platform promoting women in public service. Dusty discusses the creation of a community that empowers women through camaraderie and support, while navigating challenges within the male-dominated field. The episode also explores how Dusty is modernizing the business with social media and interactive children’s content, emphasizing charity work and educational initiatives. Listen for insights on leadership, resilience, and redefining perceptions of women in firefighting.

CHAPTERS

4:14 - Building Community Through Interactive Children's Websites

6:30 - Empowering Women Through Community and Charity Initiatives

8:47 - Empowering Women in Male-Dominated Workplaces

13:19 - Challenges of Entrepreneurship and Social Media Criticism

14:04 - Balancing Leadership and Friendship in a Competitive Business

15:51 - Embracing DIY Filmmaking for Authentic Social Media Content

16:53 - Balancing Humor, Stress, and Education in High-Stakes Professions

19:46 - Innovative Business Models in Community-Focused Ventures

• Empowering Women in Public Service: Dusty Dawn has transformed Firehouse Dolls into a platform supporting real female firefighters, focusing on community, empowerment, and charity.
• Innovative Business Model: The once traditional calendar model is now a vibrant social initiative, integrating modern elements such as social media and interactive educational platforms for broader reach and impact.
• Community Building and Leadership: Dusty's leadership not only involves managing the organization but also nurturing a supportive sisterhood and potential community leaders.
• Educational Initiatives: Firehouse Dolls plans to launch interactive educational platforms like JuniorRescue.com to inspire future generations to join public service roles.
• Advocacy and Challenges of Women in Firefighting: The episode sheds light on the societal challenges women face in traditionally male-dominated professions and Dusty's efforts to reshape perceptions through visibility and storytelling.

• "These girls are not just a calendar. They deserve to be dressed up and look beautiful because this profession will kind of take your soul out of you if you let it." – Dusty Dawn
• "We are more than just a calendar. These girls are not that. And when you see them, when they show up and you start seeing how awesome they are, it's just insane." – Dusty Dawn
• "We're bringing education. I'm an active shooter survivor, and I am teaching a tactile emergency casualty care to educate the community as well." – Dusty Dawn
• "I want to go into a place where I can play with my kind of people and not have to just get past all the rest or get aggravated." – Dusty Dawn
• "The worst thing to do in this world is be alone when you're sick and broke. So we try to actually practice what we preach." – Dusty Dawn

Firehouse Dolls Website: firehousedolls.com

Connect with Rudy Mawer:

LinkedIn

Instagram

Facebook

Twitter

Roselyn Sánchez is a talented Puerto Rican actress, singer, songwriter, producer, and writer, known for her dynamic presence in Hollywood. With nearly three decades in the entertainment industry, she has appeared in numerous television shows and movies, captivating audiences worldwide. Roselyn is also a co-host of the popular podcast "He Said Idio," where she explores family life, parenting, and the nuances of the entertainment world alongside her husband.

Eric Winter is a respected actor and former firefighter, recognized for his dedication to both acting and entrepreneurship. Initially pursuing a career in medicine as a pre-med student at UCLA, Eric transitioned into the entertainment industry through modeling. He has starred in several TV shows and currently portrays Tim Bradford on ABC's "The Rookie." In addition to his acting career, Eric has recently ventured into entrepreneurship with the launch of his own brand, Palmer Public Rum.

Hollywood power couple Roselyn Sánchez and Eric Winter, explore the intersection of entertainment and entrepreneurship. The discussion delves into the realities of working in show business, the unpredictable nature of personal success, and the hard-earned lessons they've garnered throughout their careers. As they share their experiences, listeners gain insights into navigating both the entertainment industry and the challenges of starting a business.

Roselyn and Eric candidly discuss the unpredictability of Hollywood, where talent and hard work don’t always guarantee success. They stress the importance of embracing the process and learning from setbacks. With Eric sharing his journey in launching Palm Republic Rum and Roselyn directing her latest film, the couple emphasizes that staying true to oneself and surrounding oneself with knowledgeable individuals is key in both acting and entrepreneurship. Their honest exchange highlights that, while the glitz of Hollywood may be alluring, the road to success is fraught with challenges that require perseverance and belief in oneself.

• Embrace the Process: Success in entertainment and entrepreneurship requires falling in love with the journey, including the inherent ups and downs.
• Authenticity is Key: Staying true to your identity and beliefs is crucial when navigating business ventures, especially personal brands.
• Surround Yourself with Experts: Recognizing one's weaknesses and enlisting knowledgeable partners can elevate a business and ensure a pathway to growth.
• Resilience in Adversity: Both guests share personal stories of rejection and setbacks, illustrating the importance of perseverance and not giving up.
• Entrepreneurship Requires Learning: Every entrepreneurial journey starts with small investments and learning from failures, emphasizing the growth mindset needed for success.

• "You have zero control over if you’ll be successful or not. All you can do is put in the work." – Eric Winter
• "At some point, you have to fall in love with the process, otherwise, you will never survive." – Roselyn Sánchez
• "You have to stay true to your identity and who you are... because when you allow anybody else to use your name and do whatever they want, you go to bed unhappy." – Roselyn Sánchez
• "There’s just zero control, there’s zero guarantee that you will ever be what you’ve signed up to be." – Eric Winter
• "What you have to think outside the box... if you really believe whatever you’re selling, go for it and don’t allow others to deter you." – Roselyn Sánchez

CHAPTERS

2:22 - The Journey to Entrepreneurship

4:48 - The Unpredictable Journey of Success in Hollywood and...