Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world where technology continuously reshapes how we consume media.

Here are the key takeaways you won't want to miss:

📡 Uncover how technology is reshaping media consumption and enabling interactive storytelling.

Mike and Nic deep dive into how to craft immersive campaigns that truly engage your audience. Nic talks about how “brands should be looking at this as an always-on, persistent opportunity to engage those fans and those users to tap into that Gen Z and Gen A audience.”

👥 Understand the shifting preferences of today's consumers and how immersive experiences build lasting connections.

As Mike explains, 'The audiences aren't looking for just a quick fix, something to pop into for one experience and then walk away.' Learn the insight on the power of digital ownership and community-building for ongoing engagement and loyalty.

🔮 Explore the integration of new technologies into marketing strategies.

Learn from Nic’s advice to agencies & brands on how to leverage these advancements to create impactful campaigns that leave a memorable impression -"track technology, listen to it, try to really understand it, ask the questions."

Chapters Include:

1. Nic’s Career Journey.
2. Shift in media consumption.
3. Engagement and technology.
4. Challenges with traditional advertising.
5. Evolution of engagement in the digital era.
6. Interactivity and engagement in advertising campaigns.
7. Creating meaningful touch-points with younger generations.
8. The future of immersive technology.
9. Building social communities in digital platforms.
10. Technology's impact on media planning and creativity.
11. Advice for agencies & marketeers.

Hosted on Acast. See acast.com/privacy for more information.

Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.

🎶 From the dance floor to digital: Discover how Desperados has mastered the art of engaging with Gen Y & Z through merging tech, innovation & unforgettable experiences.

🌐 Beyond borders: Learn how data-driven innovation and community spirit propel Desperados to shine across diverse markets.

🌟Don't miss out and dive into a world of experiential magic with The Heineken Company; Desperados!

Chapters include:

1. Bianca Cioti's Journey
2. Connecting with Consumers and Pushing Innovation
3. The Pandemic Effect
4. Adding Technology to Enhance Experiences
5. Building Trust and Meaningful Connection
6. Pivoting from Audiences to Building Communities
7. Creating Engagement through Digital
8. Embracing Technology for Two-Way Communication
9. The Future of Data Ownership
10. Driving Consumer Connections Forward

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.

Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.

Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike White dive into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.

🌟In the latest episode, you'll discover:

🎧 The importance of dispelling stereotypes and emphasizing the significance of understanding gaming as a medium.

🎯 How gaming creates fandom and community, along with the unique opportunities it presents for brands.

🌐 The endless possibilities for brands in this evolving industry, ranging from mobile gaming accessibility to transmedia collaborations.

Chapters include:

1. Claire Nance's journey
2. Stereotypes about Gaming
3. Gaming's Unique Engagement and Community Building
4. The Significance of IP and its Value for Brands
5. The Trend of Transmedia and its Impact
6. The Importance of Collaboration in Successful Integrations
7. The Focus on Player Experience in Brand Partnerships
8. Brand Opportunities in the Gaming Industry
9. Sense of Achievement in Gaming
10. Different Types of Entertainment the Gaming Industry provides

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
• Twitter: https://twitter.com/livelyagency

Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

Hosted on Acast. See acast.com/privacy for more information.