Live from SuperZoo 2025: Innovators in Pet Care (Part One)

In this special live episode of Toni Unleashed, Toni takes you inside SuperZoo, one of the pet industry’s largest trade shows. Over two days on the show floor, she sat down with more than a dozen innovative pet business owners to spotlight their stories, missions, and the unique products they bring to independent pet retailers.

You’ll hear from:

• Mountain Wild — turning unused elk and deer meat into sustainable, high-value treats.

• Polkadog — makers of the iconic hand-rolled Cod Skins and other mission-driven, sustainable treats.

• Ruff Town — a brand born from a bold career change, crafting natural treats with plans to blend rescue, community, and pet wellness.

• FirstMate — a family-owned company with deep fishing roots, known for limited-ingredient diets and sustainable sourcing.

• Momentum Carnivore Nutrition — Wisconsin-based freeze-dried specialists dedicated to supporting independent retailers.

• Skout’s Honor — eco-friendly, science-backed cleaning and grooming products that put pets and planet first.

• Closer Pets — innovative feeders, fountains, and pet doors designed to make life easier for pets and their people.

From sustainability to creativity, each story showcases why shopping independent pet stores matters now more than ever. This is Part One of a two-part SuperZoo series, packed with ideas, inspiration, and the people shaping the future of pet care.