Live from CultureCon: Uncovering the Secret Sauce of Purpose-Driven Culture with Ann Newman

Live from CultureCon, Nikki sits down with Ann Newman, Director of Learning at Goodwill Greater Milwaukee and Chicago, to talk about all things purpose, people, and the magic that happens when those two align 💫.

Ann shares her take on the “secret sauce” that makes work feel meaningful, how to interview with purpose in mind, and her go-to tools like “rug checks” and “glows, grows, and gravities” that keep teams thriving. Whether you’re hiring, leading, or just looking to connect on a deeper level, this convo is packed with ah-ha moments and energizing insights 🙌.

Additional Resources:

CultureCon 2025

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Key Takeaways:

• Purpose alignment is a major driver of engagement and energy at work.
• Leaders should model vulnerability and self-awareness to open up meaningful conversations.
• Interview processes should be built around uncovering candidate purpose alignment.
• “Rug checks” and consistent cultural norms can deepen psychological safety.
• Leaders must be intentional about creating connection—especially in remote or hybrid environments.