You are a brand with a camera—not just a content creator. 🎯 Learn how to turn YouTube into your digital storefront. Subscribe now!

What You’ll Learn:

• The first mindset shift in The Creator’s Mindset mini-series
• Why YouTube should be treated like a business, not a hobby
• How to go from “just posting” to building long-term brand authority
• Tips for entrepreneurs to grow on YouTube step by step

In this opening episode of The Creator’s Mindset—a special mini-series within the Built to Tell podcast—Mike Liguori delivers a crucial wake-up call to creators and solopreneurs: if you're just uploading content without intention, you're treating YouTube like a hobby—and that needs to change.

Mike dives deep into why YouTube is far more than just a video platform. It’s a search engine, a trust-builder, and most importantly—a digital storefront for your business. Whether you're an entrepreneur, podcaster, or personal brand, treating YouTube like a business asset can open the door to real growth, meaningful relationships, and monetization.

This episode is all about helping you make that leap—from creator to brand. You'll learn how to position yourself with purpose, create high-impact content, and set up your channel to reflect your authority. Stop throwing up random videos and start thinking like a business owner with a powerful tool at your fingertips.

🎯 Subscribe now for more Creator to Brand YouTube transformations!

💬 Leave a comment: What's the biggest mindset shift you're making?

Links & Resources:

Work with Me: https://liveyourtruth.media/

Follow me on Instagram: https://www.instagram.com/mike.liguori/

Want to keep your audience watching from start to finish? Learn the hook storytelling framework that top creators use to retain viewers and build trust. Subscribe now!

Mike answers a listener’s burning question: “How do I keep people watching until the end?” Using his proven hook storytelling framework, Mike outlines how to transform your videos and podcasts into journeys that viewers don't want to abandon.

He introduces a three-part structure—Hook, Quest, Takeaway—to move beyond clickbait and create substance-driven content. From defining a compelling “quest” for your viewers to delivering an actionable “takeaway,” this episode is packed with storytelling techniques for podcasts and long-form content.

Whether you’re competing for clicks on YouTube or crafting narratives in health and wellness, Mike shows you how to create valuable podcast content that resonates, educates, and drives deeper relationships. Learn how to build audience retention by thinking like a guide—not a broadcaster.

Subscribe now to master the hook storytelling framework and increase audience retention on every video!

Enjoyed this episode? Leave a review and follow us for more deep dives into unforgettable content strategies!

Links & Resources:

Work with me: liveyourtruth.media

Follow Mike on Instagram: https://www.instagram.com/mike.liguori/

Want to launch your YouTube channel but feel overwhelmed? Get 3 easy steps to start confidently—no fancy gear or editing needed.

What You’ll Learn:

• Why you need a YouTube-first mindset—not audio-first

• How to craft compelling titles that get clicks

• The secret to consistency that YouTube rewards

• Tools to research audience demand and video ideas

• Tips for beginner podcast creators going visual

If you're a content creator, podcaster, or total beginner wondering how to start on YouTube, this episode is for you. Host Mike Liguori answers a listener question: What’s your advice to someone who knows nothing about YouTube but wants to start?

Mike breaks it down into three simple but powerful tips. He also shares practical tools like AnswerThePublic.com to discover what your audience is searching for and how creators like MrBeast plan thumbnails and titles before filming. This is an essential guide for new YouTubers who want to grow with intention and strategy—without burnout.

🔔 Subscribe for weekly YouTube growth tips!

Links & Resources:

🌐 Website: https://liveyourtruth.media

📸 Instagram: https://www.instagram.com/mike.liguori/