Live From Cannes: How TikTok is Powering the Next Wave of Creators

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From the beaches of Cannes to your For You page, Keith and Brendan sit down with Kim Farrell - Head of Creators at TikTok, and dive into how TikTok is helping creators connect, create, and cash in. We explore why live events are becoming a core pillar of creator strategy, which underused monetization tools every creator should know about, and how to actually define "high quality" content in 2025. Plus, our Creator & Brand of the Week picks: Dhar Mann, Louis Butterfield, Dove’s bold new campaign, and the app that literally makes you put your phone down.