Listening vs Doing - The Job Ad Success Gap - ep. 241

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What's the difference between clinics that fill positions in weeks and those that post the same job ad month after month with zero applications?

After 16 episodes of job ad strategies, you might discover the answer isn't about what you know - it's about what you've actually implemented.

In Episode 241, Julie South delivers a reality check for the final episode of the comprehensive job advertisement series.

If you've been following along since episode 225, you should be seeing results by now - better quality applications, shorter time-to-hire, maybe even team members proud to share your job ads.

If you're not, Julie explains why the first question isn't about your market, it's about your implementation.

Julie covers three critical implementation checkpoints:

• whether you've moved from bullet points to genuine storytelling (not just thinking "that makes sense" without changing anything),
• whether you're targeting the right people the right way instead of trying to appeal to everyone, and
• whether you've built internal culture support before recruiting externally.

She demonstrates why knowing and doing are completely different things, and why clinics getting zero applications need to honestly assess whether they've tried any of the strategies covered rather than just hoping this time will be automagically different.

You'll learn why trying to implement storytelling strategies on traditional or outdated job boards might mean you have the right message but the wrong platform, and discover how successful clinics aren't those with the biggest budgets or best locations - they're the ones who've committed to authentic employer branding.

This episode provides an honest audit framework if you're still posting, praying and hoping rather than seeing real results.

For insights into veterinary job advertisement trends across Australia and New Zealand, contact [e-mail] for the monthly veterinary employment job advertisement market intelligence report.

If you're interested in exploring authentic employer brand recruitment marketing, resources are available at VetClinicJobs.com/resources.

Julie South is a Vet Clinic Employer Brand Marketing specialist.

Links mentioned in episode:

• [e-mail]
• VetClinicJobs.com/resources

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs