Listener Number 37

In this episode of Your Mic, Freddy takes a blowtorch to generic “target audience” talk and replaces it with one real human: Listener 37. Drawing from podcast avatar best practices and audience-first strategies, the episode shows how knowing one detailed, messy, specific listener can transform your hooks, stories, CTAs, and growth. When episodes feel like one-on-one conversations, people binge and share—fueling the word-of-mouth that still drives a big chunk of podcast discovery. In this episode: Why “founders aged 25–45” is not a person. How to build Listener 37 from real DMs, reviews, and behavior. A practical exercise to write and record for one listener over your next three episodes. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: [e-mail].