Lion's Share Marketing Podcast Podcast Por Fidelitas Development arte de portada

Lion's Share Marketing Podcast

Lion's Share Marketing Podcast

De: Fidelitas Development
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Discover how brands are creating marketing wins and moving the needle with their marketing strategies. Economía
Episodios
  • Starting A Candy Company From Scratch - EP 127

    Starting A Candy Company From Scratch - EP 127
    Nov 18 2022

    Starting A Candy Company From Scratch 

    In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy.

    Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc.

    Erica is an entrepreneur, health coach and candy lover who turned her passions into a fast-growing candy company called Yumy Candy.

    In their conversation, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada.

    To end the episode, Erica shares her key takeaway for marketing leaders and entrepreneurs: just get started.

    Timestamps 01:10: In the news: Adobe’s 2022 Holiday Shopping Report. 02:25 - Why Tyler is still pessimistic about shopping trends. 10:00 - This week’s guest: Erica Williams, Founder & CEO at Yumy Candy Company Inc. 10:12 - Starting a candy company from scratch. 15:45 - Quantifying demand for a new product. 20:27 - Getting quality feedback from consumers. 22:05 - Breaking into the US market. 33:45 - Reviewing the candy industry Super Bowl: Halloween. 35:40 - About the marketing team at Yumy Candy. 42:34 - Erica’s key takeaway: just get started.

    Music

    Intro Music – Colony House – Buy “2:20” on iTunes

    Outro Music – Skillet – Buy “Lions” on iTunes
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    45 m
  • Q4 Marketing Deep Dive - EP 126

    Q4 Marketing Deep Dive - EP 126
    Nov 4 2022

    Q4 Marketing Deep Dive

    In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives.

    Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. 

    In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk about marketing strategies for the holiday shopping season, standing out from the crowd during Black Friday, and increasing the lifetime value of customers.

    At the end of the episode, Nate offers his key takeaway for marketing leaders: be relentless, go harder, and pick up the pace.

    Timestamps 00:59 - What’s in the News: Facebook introduces Make-A-Video, an AI tool that generates videos from text 8:12 - Featured Guest: Nate Lagos, Director of Growth Marketing at Original Grain 8:50 - Advice for marketing leaders who are looking for a new position 10:50 - Original Grain’s strategy ahead of Black Friday and Cyber Monday 16:35 - Standing out from the crowd during the holiday shopping season 19:22 - Forming strategic partnerships with major brands 21:50 - What channels are working for Original Grain? 23:08 - What content works on Facebook? 25:00 - Calculating and increasing the lifetime value of customers 32:30 - Key Takeaway: be relentless, go harder, and pick up the pace 34:25 - Outro

    Music

    Intro Music – Colony House – Buy “2:20” on iTunes

    Outro Music – Skillet – Buy “Lions” on iTunes

    https://www.fidelitas.co
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    35 m
  • Explosive Retention Marketing Strategies - EP 125

    Explosive Retention Marketing Strategies - EP 125
    Oct 5 2022
    Explosive Retention Marketing Strategies   In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website.    Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club.    In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers.    To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon.    Timestamps  01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website  06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club  07:15 - About True Shot Gun Club  07:50 - Building an email list of 10 million subscribers  10:33 - Developing strategic partnerships with other brands  12:50 - How 10 million email subscribers impact overall marketing strategy  15:06 - Using contests as a retention marketing strategy  18:22 - The technology behind True Shot Gun Club’s retention marketing  21:51 - Fidelatis’s role in True Shot Gun Club’s retention marketing  24:35 - Getting started with segmentation  26:08 - Keeping a high open rate with high email send frequency  28:30 - Most important KPIs in retention marketing  30:32 - Key Takeaway: Be Consistent; Marketing is a marathon  32:53 - Outro 

    Featured Guests | Curt Staubach

    LinkedIn

    Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

    www.Fidelitas.co

    Music Intro Music – Colony House – Buy “2:20” on iTunes 

    Outro Music – Skillet – Buy “Lions” on iTunes
    Más Menos
    34 m
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