LinkedIn algorithm - WTF is it and how does it work?

Desperately trying to figure out the LinkedIn algorithm?

LinkedIn's algorithm has long been a source of frustration for content creators, with many feeling at the mercy of an opaque system that often seems to favour certain types of content over others.

This episode looks into the complexities of the LinkedIn algorithm, exploring various opinions from our seasoned LinkedIn experts who have navigated its challenges.

The guests bring personal anecdotes, discussing their own experiences with posts that flopped despite their expectations, emphasising that the algorithm's whims can be unpredictable.

Ultimately they seem to come to a consensus: while it’s crucial to be aware of the algorithm, there are more important factors to consider...

Thanks as always to:

Katie McManus (host of The Weeniecast)

Michelle J Raymond (host of Social Media for B2B Growth)

John Espirian (LinkedIn consultant and Espresso community head honcho)

Philip Charter (Copywriting coach)

Fred Copestake (Sales trainer)

TL;dlisten?

00:00 Ignore algorithm; prioritise audience preferences for content.

04:48 Content creation is crowded now, there's less reach.

06:40 Consistency and engaging content boost social media growth.

17:16 Focus on audience needs, not content format.