LinkedIn Expert Richard Woods on How to Build a £Multi-Million Business Using Offshore Teams

What if scaling from 1 to 154 people in just 12 months wasn’t about working harder — but building smarter systems? In this episode of The Grown Up Business Podcast, Paul Avins is joined by Richard Woods — three-time bestselling author, serial entrepreneur, and creator of LinkedIn Breakfast. Richard shares how he scaled a business from a one-person operation to a 154-strong team in just over a year by systemising execution, building offshore teams, and applying disciplined leadership over distraction. Together, Paul and Richard unpack what a grown-up business really looks like — and why most founders stay stuck firefighting instead of leading. This episode is essential listening for founders and CEOs who want to scale fast without chaos, step out of operator mode, and lead with clarity. Key Takeaways How Richard scaled from 1 to 154 people in 12 months using offshore teams Why discipline beats dopamine when it comes to growth and focus The danger of coaching without accountability — and what actually drives results How simple CEO dashboards and numbers create freedom Why most founders stay reactive — and how to start leading strategically About the Guest Richard Woods is a serial entrepreneur, investor, keynote speaker, and author of The Million Dollar Sprint. After building and selling three businesses and appearing on The Apprentice, Richard cracked the code to scalable growth by combining coaching, systems, and fully trained offshore teams. His strength lies in making complex growth simple — and repeatable. SPECIAL SHOW OFFER - 1:1 with Richard Woods to look at how to effectively outsource the things you should not be doing yourself - Book a Call: https://api.leadconnectorhq.com/widget/booking/LePXwEpmKlWpZpAS8ib6 Next Steps Apply it now Identify one area of your business you’re still doing yourself — and systemise or delegate it. Scale with Paul If this episode resonated, Paul’s work focuses on helping founders step out of the day-to-day and scale with structure and confidence. Book a call with Paul: https://www.paulavins.com/book-a-call Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul Avins Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul’s work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity. Level Up. Team Up. Scale Up. Fire Up.