LinkedIn Company Pages - are they a thing? With Michelle J Raymond

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This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort?

Like many of you, I’ve always leaned heavily into personal brand content on LinkedIn. But Michelle completely shifted my perspective. She explains why ignoring your company page could be a missed opportunity, especially if you're serious about building brand equity, scaling, or selling one day.

We talk about how company pages can support your personal brand, how to use them as a “greatest hits library” for your content, and why visibility isn’t just about likes and comments in the feed. Michelle gives practical advice for small business owners and solo operators, including how often to post and what kind of content makes the most sense.

Key Takeaways:

• Company pages aren’t a waste of time, they’re a long-term brand asset.
• Use your company page to reinforce your personal brand, not replace it.
• Think of it as your “red carpet” - it should always look alive and well for potential clients.
• One post a week is plenty - don’t overthink it.
• Repurpose your best content and make the messaging reflect the company voice.

Actionable Advice:

• Set up or refresh your company page with strong branding and an optimised “About” section.
• Post at least fortnightly, using curated or repurposed content.
• Treat your company page like your business card - it should reflect the current state of your business.

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