✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.

Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads.

📝Special Episode Links:

• Connect with Anthony Blatner on LinkedIn
• Chabelli Souza on LinkedIn
• Book a Consultation with Speedwork

🔑 Key Takeaways:

• What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.”
• How to keep campaigns active while warming audiences for a high-performing Q1
• The real impact of awareness budgets and how to measure brand influence beyond UTMs
• Why self-reported attribution is critical for understanding the dark funnel
• How to talk to CMOs about fixing attribution and data tracking without losing buy-in
• Smart budget allocation between cold, warm, and retargeting audiences
• When to refresh creatives, monitor ad fatigue, and introduce new offers
• How (and when) predictive audiences actually work on LinkedIn

🕒 Timestamps:

0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A

1:15 – The state of LinkedIn ads in December

2:39 – Holiday performance trends: CPMs, CPLs, and conversions

4:47 – Measuring awareness and brand impact in the dark funnel

6:47 – Self-reported attribution and LinkedIn attribution report

9:21 – Convincing CMOs to prioritize data and attribution fixes

12:40 – What to do when LinkedIn ads slow down in December

14:47 – Front-loading budgets and adjusting spend during the holidays

16:26 – Balancing brand and performance campaigns in competitive markets

20:50 – Creative fatigue, frequency benchmarks, and refresh timelines

22:33 – Predictive audiences: when they help and when they hurt

24:18 – Thought leadership and 2026 planning content strategies

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 LinkedIn: https://t2m.io/LAR-LinkedIn

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✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.

📝Special Episode Links:

• Tanner Stolte on LinkedIn
• Book a Consultation with Speedwork

🔑 Key Takeaways:

• How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling
• Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services
• How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks
• Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs
• Where AI actually helps today and where human strategy still matters most

🕒 Timestamps:

0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte

3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise

6:13 – Agency vs. enterprise strategy: what really changes

9:56 – LinkedIn ROI beyond last-click attribution

11:34 – New strategies and trends on LinkedIn

14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling

19:51 – Multi-measurement tools & third-party attribution platforms

23:20 – Why brand matters more than ever in B2B LinkedIn strategies

26:00 – Thought Leader Ads: performance impact and enterprise adoption

28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases

32:11 – Ads personalization: what's working and how to test it

36:26 – How to get the most value from your LinkedIn rep

39:34 – What Tanner is excited about heading into 2026

We're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles.

LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 LinkedIn: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.

📝Special Episode Links:

• Kaila Vander Horn on LinkedIn
• Book a Consultation with Speedwork
• 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)

🔑 Key Takeaways:

• LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.
• Why organic supports (and saves) your paid strategy.
• LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!
• Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.

🕒 Timestamps:

0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic

2:32 – What's not working: Boring content and long intros

3:38 – Who's a good fit and not a good fit to use LinkedIn Organic

6:14 – LinkedIn goes all-in on video content

8:05 – How to start with low-production, high-value selfie videos

9:37 – Authenticity vs. AI-generated content

10:46 – Kaila's content strategy process for a brand side and personal profile

13:19 – The LinkedIn content funnel explained

15:03 – Why organic supports (and saves) your paid strategy

17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages

19:49 – Cadence and timing: How often should you post?

24:31 – LinkedIn algorithm changes and post longevity

26:20 – Tips for writing content that speaks directly to your audience

29:38 – Boosting dead posts, why hashtags are dead, and how to handle links

32:46 – Final thoughts + where to find Kaila

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🔗 More About Us:

Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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