Life on the Edge: A Conversation with George Cowgill

In the season finale of The Shield, Nichole sits down with George Cowgill, a true Birmingham native and the owner of the Black Market Bar + Grill. George reflects on his experience as a firefighter and how it shaped the way he approaches life, work, and community. He shares insights from his journey of building one of Birmingham’s most popular bar and grills, navigating the challenges of running a business, and making intentional choices that align with his values.

Beyond the business, George talks about being straight-edge and supporting employees in recovery, creating a workplace built on respect and accountability. This episode highlights his life choices, showing how people can support a recovery community even while owning a bar and grill. Life is full of surprises—and George is only just getting started.

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