Episodios

  • 77 - The Future of Marketing Is on YouTube—Are You Ready?

    77 - The Future of Marketing Is on YouTube—Are You Ready?
    Oct 7 2025
    Andrew Murdoch, founder of YT Era, shares how YouTube became a powerful growth engine for entrepreneurs and financial advisors. What began as a personal journey of resilience led him to build a YouTube marketing agency that helps businesses generate leads, build trust, and create lasting influence. Andrew also offers insights on the future of marketing, the role of AI in content discovery, and why YouTube is becoming a critical platform for the next generation of business leaders. In this episode, you’ll learn: Why Andrew calls YouTube the world’s greatest “cloning machine” for business owners. The #1 mistake entrepreneurs make with YouTube—and what to do instead. Why focusing on your viewers’ needs first is the foundation of a winning channel. The long-term mindset required to succeed on YouTube (and why short-term thinking sets you up to fail). Why YouTube outpaces other platforms in authority, retention, and evergreen value—especially in regulated industries like finance. Practical tips for getting started with just your smartphone, plus how to choose the right video topics that resonate with your audience. If you’ve been on the fence about YouTube or you’re ready to scale your marketing in a way that builds lasting trust and visibility this conversation is packed with wisdom you won’t want to miss.Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Learn more about Andrew’s work: YT Era 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📄 Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Connnect the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 1 m
  • How Faith + Direct Mail Built a $250M Empire

    How Faith + Direct Mail Built a $250M Empire
    Sep 30 2025
    Get ready for a can’t-miss episode of Liberty Spenders™! Our guest, Rylee Meek, started broke on his sister’s couch with just $673 and nowhere to live but his sister's couch. Today, he’s built multiple 7- and 8-figure companies that have generated over $250 million in sales. Rylee is full of energy, actionable insights, and real-world strategies, and he’s here to share how he turned almost nothing into a business empire—and how you can take your own leap to the next level. But Rylee’s story isn’t just about financial success. It’s about discovering purpose, living out faith, and building businesses with kingdom impact.What You’ll Take Away from The Episode: The Power of Simple, Proven Marketing: Forget chasing shiny objects. Rylee shares how direct mail and in-person dinner seminars have generated hundreds of millions in sales for his companies and clients. Old school? Maybe. Effective? Absolutely. From Success to Significance: Hear how Rylee went from chasing money and status to finding true fulfillment by shifting into “kingdom entrepreneurship,” a mindset of stewardship, not ownership. Why Excellence Matters: It’s not enough to align with values; your products and services must reflect excellence. Rylee explains why excellence is the standard for every entrepreneur who wants to represent their faith and brand well. A Sneak Peek at His Book Series: Get an inside look at Rylee’s Kingdom Entrepreneur trilogy, including his upcoming release on money, stewardship, and biblical principles for financial growth.Tune in to hear Rylee’s story and learn strategies you can use to grow your business with purpose and impact. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Connect with Rylee: ryleemeek.com 🤝 Join the King’s Council community: joinkingscouncil.com📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 m
  • Turning Tragedy Into Business Gold: Your Mess Fuels Your Marketing

    Turning Tragedy Into Business Gold: Your Mess Fuels Your Marketing
    Sep 23 2025
    What if the hardest chapters of your life could become the most powerful tool for building your business and inspiring others? In this episode of Liberty Spenders™, Serena Mastin—award-winning marketer, memoirist, and resilient entrepreneur—shares how surviving unthinkable adversity shaped her leadership, storytelling, and approach to marketing seeking to connect with the faith-based conservative market. She reveals how she uses personal storytelling to create a powerful connection with her audience, and shares her insights on leading with integrity and building a loyal brand. Key Takeaways Your Story is Your Superpower: Learn how sharing pivotal, personal moments—even small struggles—can build trust and emotional connection with your audience, positioning your brand as authentic and relatable. Set Boundaries While Forgiving: Discover the key to releasing resentment without allowing harmful behavior to continue. Serena shares how establishing clear limits protects your well-being and your business. Invest in Culture to Build Loyalty: Find out how leading with service and appreciation empowers your team to step up and support your mission during difficult times. Prioritize Human Connection Over Tools: In an increasingly digital world, learn why strengthening authentic relationships with clients, customers, and team members is the most powerful strategy for sustainable growth. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 📘 Serena’s Memoir: Exposed: You Can’t Heal When You Hide: https://www.amazon.com/EXPOSED-Cant-Heal-When-Hide/dp/0645690236📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📄 Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Connnect the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 m
  • Banking on Beliefs: Your Money’s Impact

    Banking on Beliefs: Your Money’s Impact
    Sep 16 2025
    Are you concerned your money might be supporting causes that conflict with your values? In this episode of Liberty Spenders, host Kurt Luidhardt sits down with Frank Clements, VP of Strategic Partnerships at America's Christian Credit Union (ACCU). They'll show you how your banking choices can reflect your faith and principles, and how moving your money to a values-aligned institution is a simple, powerful way to foster positive change—without spending an extra dollar. Key Takeaways: - Your Bank's Hidden Agenda: Many banks lend your deposits to causes that may conflict with your values. Learn how mission-aligned institutions, like America's Christian Credit Union, support initiatives such as churches, Christian schools, and adoption programs. - The Silent Impact of Your Savings: Discover how moving your accounts to a values-driven credit union can fund faith-based community growth without any extra spending on your part. - The Threat of "Debanking": Understand the real risk of organizations losing banking access for ideological reasons and why having accounts at values-aligned institutions is crucial for financial security and continuity. - A Practical Transition Plan: Get actionable, step-by-step guidance on how to move your money, from opening a new account to gradually shifting automated payments. - Real-World Transformation: Hear powerful examples of how ACCU has funded thousands of adoption loans and helped Christian schools expand, creating a tangible impact on countless lives and communities. - Join a Growing Movement: Learn how millions of Americans are choosing to make their money reflect their faith and values, and how you can be a part of this growing national movement. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 American Christian Credit Union: https://americaschristiancu.com/📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 m
  • Honoring the Mission: Seasoned by Service, Built for Boldness

    Honoring the Mission: Seasoned by Service, Built for Boldness
    Sep 11 2025
    This is Episode 3 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. Episode Summary:Kurt Luidhardt welcomes Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, a Texas-based, veteran-owned spice company known for its military-themed branding, bold flavors, and unwavering commitment to giving back. Jason shares his entrepreneurial journey from serving in the Old Guard in Washington, D.C. to launching one of the fastest-growing seasoning companies in America, starting in his garage. What began as a side hustle is now a national BBQ sensation sold in more than 1,400 stores (including ACE Hardware and Hallmark) and online. From military camaraderie and humor to purpose-driven branding and community impact, Jason reveals the strategies that transformed Grill Your Ass Off into both a cultural statement and a thriving business. Key Takeaways from This Episode: - Discover how military camaraderie inspired the creation of a mission-driven spice company. - Learn the story behind the bold name “Grill Your Ass Off”—and why it’s both a marketing blessing and a challenge. - Explore the power of humor, identity, and storytelling to stand out in crowded markets. - Understand how partnerships with groups like The Independence Fund and Military Mobility help veterans thrive. - Gain practical insights on bootstrapping and scaling a direct-to-consumer business. - Take note of Jason’s Eight Marketing Commandments—a playbook for entrepreneurs and content marketers.Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Grill Your Ass Off: https://grillyourassoff.com/💛 Support Live-Saving Services: ClarityCares.org/donate 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 m
  • Honoring the Mission: Brewing Better Days

    Honoring the Mission: Brewing Better Days
    Sep 11 2025
    This is Episode 2 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. Episode Summary:Kurt and Kristen Luidhardt welcome Navy veteran and faith-driven entrepreneur Eric Hadley, founder of Got Your Six Coffee Company and host of the Brewing Better Days podcast. Eric shares his inspiring journey from military deployments across 59 countries to launching a patriotic, mission-driven coffee brand that gives back 25 times more than the national average to support veterans, first responders, and their families. Through stories of loss, faith, resilience, and entrepreneurial grit, Eric reveals how Got Your Six was born out of pain and transformed into a purpose-fueled movement.. Key Takeaways from This Episode: - Discover how global military service shaped Eric’s perspective on leadership and sacrifice. - Learn how personal setbacks—including divorce, layoffs, and trauma—can be transformed into purpose-driven impact. - See why building a mission-first business can create loyalty, scale sustainably, and change communities. - Explore how faith and spiritual breakthroughs became the cornerstone of Eric’s entrepreneurial journey. - Hear practical lessons on cash flow, scaling, and bootstrapping from a business built on generosity. - Understand how giving back 25% of profits became central to the Got Your Six model of success. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Got Your Six Coffee: https://gotyoursixcoffee.com/📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 m
  • Honoring the Mission: From Green Beret to Bestseller

    Honoring the Mission: From Green Beret to Bestseller
    Sep 11 2025
    This is Episode 1 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests. Episode Summary:What do special forces, bestselling books, emergency preparedness, and personal transformation retreats have in common? One man: Jeff Kirkham. Kurt and Kristen Luidhardt welcome Jeff Kirkham, a retired Green Beret with 28 years of service, co-founder of Black Rifle Coffee Company, inventor, nurse, and author of the best-selling Black Autumn book series, which has been adapted into the television series Homestead by Angel Studios. He is also the creative mind behind the survival tools and products for ReadyMan. Their conversation explores how resilience, vulnerability, and authentic community are the keys to thriving in both crisis and everyday life. Whether you’re a entrepreneur, veteran, or just someone seeking more purpose and peace, this conversation will leave you thinking, laughing, and maybe even planning your next cold plunge. Key Takeaways from This Episode: - Discover how to reframe failure and pain as fuel for growth, purpose, and resilience. - Apply the AVAR Framework (Authentic, Vulnerable, Accountable, Reciprocal) to strengthen your marriage, business, and community. - Learn practical tools to calm your nervous system, master your mindset, and stay steady under pressure. - Understand why most grocery stores would be empty by Day 3 of a crisis—and how to prepare before it happens. - See how Jeff turned a 2,000-page draft into a million-copy bestselling series and hit TV show—lessons in persistence and creative execution. Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Learn more about ReadyMan: https://www.readyman.com/📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 1 m
  • Honoring the Mission: A Special Liberty Spenders™ Mini-Series

    Honoring the Mission: A Special Liberty Spenders™ Mini-Series
    Sep 11 2025
    Some stories stick with you—the kind that shift your perspective and give you the courage to take the next step. At Liberty Spenders™, those are the stories we seek out. Over the past few months, a few conversations stood out—bigger than a single episode, yet connected by a shared thread of grit, service, and purpose. That’s why we’re doing something different: a three-part, binge-ready mini-series, dropping all at once.Honoring the Mission drops today on September 11th—a day that resonates deeply with our nation and those who have served. This special drop showcases extraordinary leaders who’ve taken the lessons of military service and turned them into thriving, mission-driven businesses.Here’s what’s inside the series: Episode 1: Jeff Kirkham - Discover how this retired Special Forces operator and Black Rifle Coffee co-founder built resilience, created the bestselling Black Autumn series, and helps others thrive in chaos. Episode 2: Eric Hadley - Hear how this Navy veteran and founder of Got Your Six Coffee transformed personal loss into a coffee brand that gives back 25× more than the industry average. Episode 3: Jason Murff - Learn how this Army veteran grew Grill Your Ass Off from a garage startup into a national BBQ sensation—while giving back to veterans through every sale. Three episodes. One mission. Stories that remind us what it means to serve—and to lead with purpose. Start your binge with Episode 1 now and honor the mission with us. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    3 m