In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Wendy Daigle and Ellen Dijkman Dulkes. Together, they dive into the power of communication in laboratory outreach, sharing practical advice and memorable stories about:

• Identifying audiences (04:13): Discover the internal and external groups you need to communicate with regularly.
• The needs of different audiences (06:46): Learn how communication strategies must adapt for internal teams versus external partners, and what makes each group unique.
• Establishing relationships as a new manager (08:32): Get insights for new outreach managers on building trust and strong connections.
• Tips for strong relationships (16:15): Explore proven approaches for connecting with external partners, non-laboratory departments, and those who can boost your program’s visibility.
• Essential messages for support departments (24:56): The three most important things support departments should know about your outreach program.

In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices, including:

• Valuable content for clinical laboratory websites.
• The impact of mobile technology and artificial intelligence.
• Engaging leadership to secure resources.
• Opportunities for AI and external collaborators to support site management.
• Navigating update moratoriums.

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value. Topics discussed include:

• Why test catalogs are vitally important.
• How electronic catalogs and electronic health records changed expectations and expanded possibilities for test catalogs.
• What essential information should be included in a test catalog — and what optional details can enhance usability and value for clients.
• Easy ways to create electronic catalogs by using familiar, widely available tools.

You can learn more in “Transforming the Laboratory Test Catalog Into a Strategic Asset,” by outreach solutions strategist Ellen Dijkman Dulkes.