In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices, including:

• Valuable content for clinical laboratory websites.
• The impact of mobile technology and artificial intelligence.
• Engaging leadership to secure resources.
• Opportunities for AI and external collaborators to support site management.
• Navigating update moratoriums.

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value. Topics discussed include:

• Why test catalogs are vitally important.
• How electronic catalogs and electronic health records changed expectations and expanded possibilities for test catalogs.
• What essential information should be included in a test catalog — and what optional details can enhance usability and value for clients.
• Easy ways to create electronic catalogs by using familiar, widely available tools.

You can learn more in “Transforming the Laboratory Test Catalog Into a Strategic Asset,” by outreach solutions strategist Ellen Dijkman Dulkes.

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program. Specific topics include:

• The knowledge and competitive insights needed to move forward.
• Strategies to enter or expand into a large market without being overwhelmed.
• Buy-in from leaders on your outreach program implementation plan.
• Action plans and project management best practices.

Listen to the first episode in this series, “Overcoming Common Barriers to Outreach Success.”