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In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth

Tune in to learn more!

Our guest:

Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes.

Born and raised in Northeast Florida, Nicole attended the University of North Florida, graduating with a B.A. in political science and a B.S. in communication. When she’s not at the office or spending time with friends and family, Nicole is an avid distance runner, mountain biker, and gym goer. She also loves to take advantage of the plethora of scenic trails and parks in the area.

Five things you’ll learn from this episode:

1. How to leverage LinkedIn Lives with strategic partners to build organic reach

2. Strategies for managing social media platforms with distinct approaches

3. Best practices for implementing employee advocacy programs

4. How to balance data-driven content with people-focused storytelling across platforms

5. Essential tools and technologies for efficient social media management

Quotables

"LinkedIn Lives are a fantastic tool to grow your audience, and they really play off name recognition." — Nicole Scarbrough

"From channel to channel, we have different strategies. LinkedIn is going to be more business-focused." — Nicole Scarbrough

"I can't imagine not being in a role or a position with a company where you're not learning and getting opportunities to grow and do new things every day." — @JasonMudd9

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About Nicole Scarbrough

Nicole Scarbrough is a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes.

Guest’s contact info and resources:

Nicole Scarbrough on LinkedIn

Dun & Bradstreet

Sprout Social

Our On Top of PR sponsors:

Production sponsor: Axia Public Relations, one of America’s Best PR Agencies, according to Forbes Magazine

Presenting sponsor:

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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