In this episode of Performance SEO Unpacked, host Ruchi Pardal explores the phenomenon of zero-click searches and provides actionable strategies for businesses to thrive in this changing SEO environment. As the SVP of Innovation at Result First, Ruchi shares her insights on how zero-click searches are reshaping SEO and offers practical advice to help enterprise businesses succeed.

Best Moments:

(00:39) Introduction to zero-click searches and their impact on businesses

(01:41) Definition and examples of zero-click searches

(02:28) Three strategies to implement for success in the zero-click era

(02:36) Strategy 1: Optimizing for featured snippets

(03:22) Strategy 2: Leveraging the "People Also Ask" section

(04:04) Strategy 3: Utilizing structured data and schema markup

(04:40) Case study: Skincare brand success story

(05:33) New metrics for measuring success in zero-click searches

(05:47) Conclusion and call to action

• ResultFirst: Visit for more SEO tips and strategies.
• Connect with Ruchi Pardal on LinkedIn for a conversation about SEO

If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.