Leveraging Thought Leadership Podcast Por Peter Winick and Bill Sherman arte de portada

Leveraging Thought Leadership

Leveraging Thought Leadership

De: Peter Winick and Bill Sherman
Escúchala gratis

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved. Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Rethinking Executive Coaching for Modern Leaders | 699 | Kendra Dahlstrom

    Rethinking Executive Coaching for Modern Leaders | 699 | Kendra Dahlstrom
    Mar 8 2026
    What if the leadership issue in front of you is not strategy, but an old wound you have never fully resolved? In this episode, Bill Sherman talks with Kendra Dahlstrom an executive coach and host of "The Unworthy Leader" podcast about the deeply personal path that led her into thought leadership, and why she believes the future of leadership development must go far beyond traditional coaching. Kendra shares how her own experience as a coaching client changed the way she worked, lived, and led. What started as personal growth became something bigger. Senior leaders began turning to her for guidance in high-pressure moments. That trust revealed a new role: trusted advisor, coach, and thought leader. The conversation explores the real shift from being an internal leader to building an independent coaching practice. Kendra is candid about the hard part. Selling coaching is personal. When you are the product, rejection can feel personal too. She explains how learning to value her work, define her frameworks, and sell without losing generosity became essential to building a sustainable business. Bill and Kendra also dig into what makes coaching credible and scalable. Kendra explains why leaders want a bespoke experience, but still need a repeatable process they can trust. She discusses the balance between personal connection and structured methodology, and why clients are often buying trust in the coach as much as the framework itself. One of the most powerful parts of the episode is Kendra's discussion of trauma, agency, and leadership. She shares how her own lived experience shaped her approach to coaching. Her belief is clear: unresolved trauma does not stay at home. It shows up in meetings, reactions, communication, and performance. She makes the case that leadership development should address emotional triggers, somatic awareness, and inner healing, not just surface-level behavior change. The episode then turns toward the future. Kendra outlines a bold vision to reshape leadership development inside large organizations. She wants to move this work from one-on-one executive coaching into teams, programs, and eventually enterprise-wide culture change. Bill helps pressure-test that vision, asking the key business questions: Can it scale? Can it be measured? Can it improve productivity, retention, and performance? Together, they frame a practical and provocative roadmap for what next-generation leadership could look like. This is a thoughtful conversation about trust, transformation, and the courage to introduce ideas that may feel uncomfortable at first. It is also a strong example of thought leadership in motion: personal, distinctive, and designed to challenge conventional thinking. Listeners will come away with a fresh perspective on coaching, leadership, and what it truly takes to create lasting change. Three Key Takeaways: • Thought leadership often starts when trust shows up before a title does. The guest's path began when leaders started turning to her for advice in high-stakes moments. That trust revealed her value as a coach and trusted advisor before she fully claimed that role herself. • Better leadership requires deeper inner work, not just better tactics. A core theme is that unresolved trauma, emotional triggers, and past experiences can shape how leaders react at work. The conversation argues that self-regulation, agency, and somatic awareness are not "soft" extras. They directly affect how leaders show up in the boardroom. • The future of leadership development must be both human and scalable. The episode moves beyond one-on-one coaching and explores how this work could expand into teams, workshops, and enterprise programs. The focus is on making leadership development more effective, more measurable, and more relevant to outcomes organizations care about, especially productivity and performance. If this episode sparked your thinking about how better leadership starts with deeper self-awareness, emotional regulation, and real inner work, then Joseph Press's episode is a strong next listen. In Kendra's conversation, the focus is on what happens inside the leader: the wounds, triggers, and patterns that shape behavior at work. In Joseph's episode, the focus shifts to what leaders must do next: think beyond reactive habits, lead with greater awareness, and prepare their organizations for an uncertain future. Together, these two episodes give you both sides of the leadership equation: how to lead yourself more intentionally, and how to lead your organization more effectively through change.
    Más Menos
    40 m
  • Stop Closing Deals. Start Winning Consumption. | 698 | Art Fromm

    Stop Closing Deals. Start Winning Consumption. | 698 | Art Fromm
    Mar 5 2026
    What happens when the real "close" isn't the signature—but the customer's commitment to consume?

    In this episode, Peter Winick talks with Art Fromm, a keynote speaker and sales enablement leader focused on what many B2B organizations still miss: the costly gap between pre-sales and sales. Art's thought leadership centers on building seamless partnership, not a messy handoff, so clients win sooner and revenue sticks longer.

    Art makes the shift unmistakable. The market moved from one-time enterprise transactions to SaaS, recurring revenue, adoption, retention, and usage-based economics. That means "closing" is no longer the finish line. It's the starting gun. If customers don't adopt and succeed, the deal never really happened.

    From there, Art outlines his core platform: aligning pre-sales and sales into a true divide-and-conquer team. No delegation games. No dictation. Just shared ownership of the client outcome. He points to research suggesting seamless collaboration can lift sales impact materially—because the biggest unlock is often already sitting on the table.

    This is also where Art's content engine comes in. He's clear that thought leadership isn't a "someday" project. It's a practice. Write. Publish. Learn what lands. Then refine. He shares how he captures and distributes ideas through posts, podcasts, and a dedicated hub on his website (teamsalesdevelopment.com) with events and articles that keep the thinking accessible.

    Art's book "Making SEAMless Sales" plays a central role in the platform. He describes it as a labor of love and a high-leverage calling card—less about book sales, more about clarifying the model and creating a door-opener for bigger engagements.
    If you lead sales, enablement, customer success, or go-to-market in a subscription business, this episode will challenge your definitions. The question isn't "Did we win the deal?" The question is "Did we build the conditions for sustained consumption and retention?"

    Three Key Takeaways:

    • "Closing" has changed: In SaaS and recurring revenue models, the win isn't the signature—it's adoption, usage, and retention (a commitment to consume).
    • Alignment is the lever: The biggest performance unlock is often true partnership between pre-sales and sales—shared ownership of client outcomes, not a handoff.
    • Thought leadership that sells: A repeatable writing engine (book + ongoing blogs/articles) clarifies the framework, builds authority, and creates higher-quality conversations that lead to revenue.

    If Art's "commitment to consume" mindset resonated, queue up Steve Watt's episode "Using Thought Leadership to Earn Your Way Into Sales Consideration" next. Steve digs into how thought leadership earns you a seat in the buying conversation before prospects are ready to buy—the same strategic shift from "pitching" to building credibility and momentum. Listen to both and you'll get a one-two punch: how to align your revenue team for outcomes (Art) and how to use thought leadership to generate and accelerate demand (Steve).
    Más Menos
    20 m
  • Leading From the Heart in a High-Speed Culture | 697 | Claude Silver

    Leading From the Heart in a High-Speed Culture | 697 | Claude Silver
    Feb 22 2026

    What would change in your culture—and your revenue—if people didn't have to put on "work armor" just to show up?

    In this LinkedIn Live edition of Leveraging Thought Leadership, Peter Winick sits down with Claude Silver, the world's first Chief Heart Officer at VaynerX, to unpack the contents of her new book "Be Yourself at Work" and what it looks like when the pace is fast, the stakes are high, and the workplace is more human than ever.

    Claude's thought leadership is practical, not performative. She isn't selling "soft." She's building the conditions for performance: psychological safety, real connection, and a culture where people can speak up, belong, and do their best work.

    You'll hear how Claude creates language and frameworks that spread. Not as slogans, but as usable tools—like "emotional optimism," her belief-based approach to empathy and accountability that teams can actually practice.

    This conversation also goes where most leadership content won't. If "bring your whole self" is the invitation, what happens when someone's "self" is disruptive? Claude breaks down how healthy cultures don't tolerate consistent bad behavior—and how leaders can address "death by a thousand paper cuts" moments like chronic interruption, contempt, and the slow erosion of trust.

    Claude's message is clear: you are the CEO of you. Self-awareness isn't a vibe. It's a leadership requirement. And when people stop pretending—stop performing "credible" and start showing up real—the organization gets stronger, faster, and more resilient.

    She also shares how she measures success as a thought leader: not just book sales, but whether her language, models, and exercises enter the zeitgeist—and whether her work can be taught, scaled, and adopted through curriculum and "train-the-trainer" pathways.

    And for leaders still clinging to old rules ("check your life at the door"), this episode is a timely reset. The workplace changed. Expectations changed. The best leaders will change too—without losing standards, accountability, or results.

    Three Key Takeaways:

    • Culture is a performance system, not a perk. Claude's core idea is that "heart" work (belonging, psychological safety, trust) isn't soft—it's the infrastructure that allows teams to move fast, collaborate cleanly, and deliver consistently.

    • "Bring your whole self" still requires standards. You can invite authenticity while refusing behavior that erodes the room. Claude calls out the real culture-killers—chronic interruption, contempt, the "death by a thousand paper cuts"—and treats addressing them as leadership, not HR.

    • Your thought leadership scales when it becomes usable language. Claude's impact isn't just the role title—it's the frameworks and phrases people can adopt (like "emotional optimism") and the intent to embed them through teachable curriculum and train-the-trainer paths so the ideas spread beyond her.

    If Claude Silver's message resonated—lead with heart and hold the line on standards—your next listen should be Susan Scott's "Fierce Thought Leadership" episode.

    They share the same core conviction: culture is built in conversations. Claude gives you the human-centered leadership lens. Susan gives you the conversation discipline to make it real—especially when stakes are high and tension is in the room.

    Listen to both and you'll walk away with a powerful one-two punch: how to create psychological safety and how to speak with clarity and courage so accountability doesn't become conflict—and performance doesn't come at the expense of people.
    Más Menos
    29 m
Todavía no hay opiniones