Leveraging Podcasting to Reflect Your Company Culture

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

• Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
• The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
• How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
• The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
• Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
• Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
• The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call