Leveraging PR and Proactive Visibility Opportunities with Alessandra Pollina
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Leveraging PR and Proactive Visibility Opportunities with Alessandra Pollina
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In this episode of The Magnetic Boss Podcast, we chat with PR expert, Alessandra Pollina—the founder of Quotable Media Co—to dive deep into the power of public relations for building a magnetic brand.
Alessandra shares her unconventional journey from starting in restaurant PR to growing a full-service media company, revealing how authentic connections and earned visibility can set your brand apart. We explore:
• How referral-based beginnings and niche expertise paved the way for rapid growth
• The difference between earned media coverage and paid advertising
• Actionable steps for entrepreneurs—from perfecting your brand’s visual assets to crafting the perfect pitch—so you’re ready to get noticed
• The role of strategic collaborations in establishing trust and authority with your audience
Plus, learn about the exciting opportunity with the Creatrix Mastermind—a supportive, transformative community designed to help you ignite your magic and scale your business.
Tune in for a deep dive on leveraging PR to create lasting impact and build a magnetic business that stands out in your industry.
Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency which works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group.
Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW), and was awarded the 40 Under 40 from Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 9-year-old son.
Find her at quotablemediaco.com. Get access to her DIY Resources.
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