Leveraging AI and Unified Data for Better Customer Experience Performance, with Jack Walker

Welcome back to All Things Considered CX, where we’re shaking up the world of customer experience.

In today’s episode, Bob Azman sits down with Jack Walker from Walker—a trailblazing, family-owned company with over eight decades in the CX business.

Together, they explore Walker’s fascinating journey from grassroots door-to-door research in 1939 to leading the way with cutting-edge Qualtrics technology and AI-driven strategies.

Jack shares insightful stories about the evolution of CX, the importance of executive buy-in, and how companies can unify experience, behavioral, and operational data to create true competitive advantage.

You will also learn the concept of Unified XM, tackling real-world challenges like measuring CX ROI and navigating rapidly advancing technology.

Tune in for an honest, forward-thinking conversation that will inspire you to rethink how you connect with your customers—and why the future of CX is now!