Oh snap, you must be panicking! Did you accidentally overspend your Google Ads budget?

This is happens to most advertisers who are not familiar with how Google daily budgets operate.

In this video, I’ll discuss exactly how Google Ads daily budgets work, the 30.4 rule, and my 7 tips to avoid budget overspend. If you implement all 7 of these tips, the chances of budget overruns happening again will be very slim to none.

If you found this video helpful, please drop your greatest insight below and LIKE this video.

Also, consider subscribing to this channel if you are interested in more content on how to improve your Google Ads lead generation marketing campaigns!

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠!

Have you just launched your campaign and wondering when you’ll see results? Or did you make a major change to your ads and noticed that your performance has been volatile?

In this video, I’ll be sharing everything you need to know about the Google Ads learning period, how you can navigate through the Google Ads learning period and what you can do to avoid resetting it if you have an established campaign that is generating outstanding results.

Questions? Leave them in the comments.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠!

Have you checked your search terms report and saw some foreign language searches appearing?

You may not have made any changes to your language settings but this is more common than you’d think (depending on your industry)!

In this video, I’ll share why this is happening and strategies on how to prevent your ads from serving to these foreign language searches.

This show is brought to you by ⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠!

Have you been seeing “Limited by Budget” notifications in your Google Ads campaigns?

In this video, I’ll share what “Limited by Budget” really means and how it impacts your campaign.

I’ll also guide you through practical steps to address it and maximize your campaign performance effectively.

This show is brought to you by ⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠!

Wondering if Google Ads strength really matters?

If you’ve been writing your responsive search ads and are completely stressed every time you get “average” or “poor” scores, but wonder if it’s something you need to worry about, we’ll discuss that in detail.

In this video, we break down what Google’s ad strength score means and how it impacts ad performance.

I’ll be discussing whether advertisers should prioritize ad strength or not and how to balance this metric with other campaign KPIs.

This show is brought to you by ⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠!

Most PPC audits sound like a good thing… but what if they’re actually misleading you?

In this episode, I’m sharing a real experience where I lost a client after they received a third-party Google Ads audit—and why many of the issues flagged were completely taken out of context.

The reality is, not all PPC audits are created equal. When audits are done without understanding the strategy, history, or goals behind an account, they can make perfectly intentional decisions look like major mistakes.

I break down what actually happened, the most common things audits get wrong, and how you should evaluate an audit before making any big decisions about your campaigns or your agency.

If you’re running Google Ads—or thinking about hiring someone—this episode will help you avoid making costly decisions based on surface-level feedback.

• Why PPC audits can be misleading without proper context

• Common audit “red flags” that aren’t actually problems

• The difference between lead gen vs. eCommerce strategies (and why it matters)

• How things like conversion tracking, campaign structure, and broad match keywords get misinterpreted

• What you should focus on instead (hint: it’s not surface-level metrics)

• How to properly evaluate a PPC audit before taking action

Not every audit identifies real problems—many just highlight differences in strategy. The key is understanding the why behind decisions before making changes that could hurt performance.

If you found this episode helpful, make sure to subscribe for more insights on generating better leads with Google Ads.

This show is brought to you by ⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠!

Have you overspent on your average daily budget or you’re just confused about how daily budgets actually work?

This is a common issue I see with so many different lead generation advertisers, so in this video I’ll be giving you a rundown on how daily budgets work in Google Ads.

It’s not as straightforward as you think so be sure to watch this video to fully understand exactly how daily budgets work.

Questions? Leave a comment below!

This show is brought to you by ⁠⁠⁠Level 28 Media⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠!

Have you been hit with phone calls from job seekers lately? Are you seeing search terms related to job hunting in your Google Ads campaign?

Stop paying for these irrelevant clicks! Job seekers can cost your campaign thousands of dollars if left unchecked.

Today, I’ll be sharing five of my favorites strategies you can implement to divert traffic away from this irrelevant audience.

This show is brought to you by ⁠⁠Level 28 Media⁠⁠

If you would like help with your Google Ads, book your ⁠⁠FREE DISCOVERY CALL⁠⁠!