Let's Talk PR & More Show #104: Amy Rosenberg, Veracity, on local public relations

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved on the local level beyond media coverage, such as speaking engagements, event participation, activations, board participation, and how to leverage these activities for PR both locally and nationally.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.