This episode of 'Let's Talk Marketing' explores SEO strategies specifically designed for content creators. Host Katya Allison interviews Jordan Becerra, founder of InfluencerSEO, about optimizing websites for search engines while navigating the evolving landscape of AI search. Jordan shares his journey from launching a failed political social network to building a successful SEO agency that has worked with major brands like Dear Media and The Skinny Confidential. The conversation covers essential SEO best practices, common pitfalls content creators face, and how to balance traditional SEO with emerging AI search trends. Listeners will discover why SEO requires a long-term mindset, how to avoid costly website development mistakes, and practical strategies for creating content that ranks well in both Google and AI overviews.

• SEO is a long-term investment strategy, not a quick-fix trend for immediate results
• Content creators often undervalue their websites and fall victim to SEO-ignorant developers
• Quality website architecture and user experience directly impact search engine rankings
• Blog posts need 1000+ words minimum to provide comprehensive value to searchers
• AI search results often mirror traditional SEO rankings, making SEO optimization crucial
• Social media provides short-term value while SEO content compounds over years
• Website speed, clean navigation, and mobile optimization are non-negotiable for rankings
• Focus keywords should appear in URLs, headings, and naturally throughout content
• Alt text and image optimization contribute significantly to search engine understanding
• Content creators should prioritize becoming trusted sources rather than chasing quick wins
• Proper URL structure and redirects are critical when redesigning existing websites
• AI overviews typically feature top-ranking pages that answer comprehensive topic questions

This episode of 'Let's Talk Marketing' explores website conversion optimization through AI-powered experimentation. Host Katya Allison interviews Josh Payne, co-founder of Coframe and former co-founder of the $2B+ unicorn Autograph with Tom Brady, about revolutionizing how businesses approach website testing. Josh shares insights on building effective experimentation programs, leveraging AI to accelerate testing velocity, and avoiding common conversion optimization pitfalls. Listeners will discover practical strategies for increasing website performance, understanding the role of AI in modern marketing, and developing a data-driven mindset that prioritizes testing over assumptions. The conversation covers everything from basic testing principles to advanced AI applications, providing actionable guidance for marketers looking to drive measurable improvements in their digital experiences.

Listeners will walk away with insights on:

• Website optimization requires clear goal alignment before starting any testing program
• Testing velocity and frequency are competitive advantages in conversion optimization
• AI can accelerate test creation from weeks to hours for faster iteration
• Most businesses aren't testing enough or testing the right metrics
• Consistent user experience across tests is crucial for reliable data
• Different AI models excel at different tasks in optimization workflows
• Experimentation programs need strategic organization to avoid conflicting tests
• Signal versus noise distinction is critical for actionable insights
• Answer Engine Optimization (AEO) is becoming increasingly important for business discovery
• Taking time for strategic thinking prevents reactive marketing approaches
• Ego often interferes with data-driven decision making in optimization
• Statistical understanding helps manage emotional responses to test results

This episode of 'Let's Talk Marketing' explores the strategic business value of podcasting. Host Katya Allison interviews Josh Troche, founder of Pedal Stomper Productions, about leveraging podcasts for thought leadership, brand building, and content creation. From his journey building 19,000 YouTube subscribers while working in semi-truck sales to founding a podcast production company, Josh shares practical insights on podcast preparation, guest management, content repurposing, and measuring success beyond download numbers. Listeners will discover why podcasting is like painting a room—it's all about the prep work—and how authentic conversations can become a content goldmine for businesses ready to invest in long-form storytelling.

• Podcasting success requires extensive preparation before hitting record
• Define your "why" and target audience before launching any podcast
• Most podcasts fail due to lack of planning and undefined goals
• AI tools have revolutionized podcast production and content repurposing workflows
• Authenticity beats perfection when building audience trust and connection
• One 20-minute podcast episode can generate 4-5 quality social media reels
• Podcast transcripts provide valuable SEO content and lead generation opportunities
• Success metrics should align with original goals, not just download numbers
• Guest preparation involves reassurance and technical guidance for best results
• Podcast length should match content quality—end while conversations are still engaging
• Research and preparation separate good hosts from great hosts
• Content repurposing transforms single episodes into blogs, newsletters, and speaking opportunities

• https://www.pedalstomperproductions.com/
• https://www.linkedin.com/in/jtroche/
• https://www.youtube.com/@pedalstomperproductions6240