Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

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Episodios
  • From Passion to Profit: How Jo Scaled Her Dog Training Business

    From Passion to Profit: How Jo Scaled Her Dog Training Business
    Jun 3 2025
    DESCRIPTION In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks. Jo explains how she achieved this high level of success in such a short time. She also shares her experiences of various dog training courses, including The Kennel Club, Bark Busters, CPD, The UK Dog Whisperer, Sarah Whitehead , Elite Closing Academy and compares some of the techniques she learned. KEY TAKEAWAYS Continuous learning fuels success. It keeps you current, develops new skills, boosts your enthusiasm and can be used to attract more clients.Investing in yourself only pays dividends if you take action. Make sure the training is of good quality e.g. The course includes practising what you learn.Business training is vital. You progress so much faster when you run your business properly from the start.Don´t underestimate how much you can learn from books.Be willing to step out of your comfort zone.The right mentor will motivate you as well as provide advice that will transform your business very quickly.Big goals are motivating but also having smaller goals that are like steps to get you there works best.See everything you do as an opportunity to learn.Learning to adapt and make the most of the tools and resources you have available ensures you make progress even during the tough times. Joe did this during CoVid.Surround yourself with the right people.Respect your business partner and the fact that their experience gives them a different perspective on things.Always be open to new opportunities. BEST MOMENTS “The opinion was, don't get a husky for your first dog, you idiot, they are not pet dogs.” “I thought, ‘I want to make money off of dog training. I want to make really good money doing something I enjoy.” “If you're not going to do it, what's the point? don't invest, save your money.” “I will never be able to put into words the power that the community gave me.” “What work are you willing to put into this to make it work for you? ” “Step into the unknown and see where it leads.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    51 m
  • The Power of Coaching: A Story of Business Transformation - From £80 to £1,500 per Course

    The Power of Coaching: A Story of Business Transformation - From £80 to £1,500 per Course
    May 27 2025
    In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your current business to the next level and leverage your knowledge to create multiple streams of income. KEY TAKEAWAYS Following the traditional dog training paths only got Jo & Vicky so far. They were working long hours for little reward.Trying to be a Jack of all trades and offer too many services wasted a lot of energy.Having to work so many hours and still not making ends meet was soul destroying and unsustainable. When you are working too hard, it is difficult to find the time to pause and reflect on what you can do instead. But if you don´t do this and change how you are working, you remain stuck living a life that drains you.You have to invest in yourself to be able to take things to the next level. Coaching is highly effective, you learn fast and get incredible support from someone who has been where you are now,Once you have committed to changing your business, go all in.The right coach will push you, so you have to get comfortable with being uncomfortable.Once you have created one successful business, setting up another one is much easier.You need to believe in your true value and charge accordingly. When Vicky went from charging £80 to £997, clients who´d done the puppy class for £80 went ahead and paid Vicky £997, then £1,500. BEST MOMENTS “It´s physically hard work. It's mentally hard work, because you've got all these different parts to think about, all these different dogs.” ““I was accidentally building this bl**dy empire of dog walking that I didn't actually want.” “I genuinely think mindset is what sets people apart.” “Merging just worked beautifully because we had those same values. We were running businesses that were essentially the same.” “Ask - what positive action can you make today to start making a difference.” “There are so many versions of success.” “When you've got that support system …. You all have the opportunity and ability within you to create something that you never dreamed possible. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 1 m
  • The Power of Niche Expertise and Client-Focused Strategies with Hannah Antrobus aka The Spaniel Guru

    The Power of Niche Expertise and Client-Focused Strategies with Hannah Antrobus aka The Spaniel Guru
    May 20 2025
    In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business. She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals. KEY TAKEAWAYS People like authenticity. Sharing your lows as well as highs enables you to really connect with others.You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank.Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be.People who are always questioning what you are doing will in the end pull you down.Help your clients understand the positive impact your training will have, so they can see the value.Charging appropriately creates more freedom and enables you to develop a better business and service.Stop thinking of dog training as a charity service. It is a career. Not giving everything away does not mean you don´t care.Always start your day positively, it frames how you feel and impacts how well the rest of your day goes.Life happens. Even when you are successful you will still face challenges and experience some slow periods.Being adaptable is an invaluable skill.Just do what you do well and stop worrying about things that are not your responsibility.Niching helps you focus your efforts.Niching down makes it easier to build a strong brand.Don’t be afraid to reach out to other professionals and collaborate.Invest where appropriate.Get face to face with clients to build rapport. You can still do this using Zoom. BEST MOMENTS “There was a little bit of trusting my own intuition.” “If you drop that guard, you build rapport with them.” “We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.” “Progression doesn´t equal perfection.” “It´s getting comfortable with sometimes being uncomfortable.” “That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.” “Keep doing you.” “Try not to overthink it.” “You are really client led.” EPISODE RESOURCES https://thespanielguru.com https://www.instagram.com/thespanielguru SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 4 m
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