Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • From Phone‑Shy to Fully Booked: Beat Call Anxiety to Unlock High-Ticket Dog Training Sales

    From Phone‑Shy to Fully Booked: Beat Call Anxiety to Unlock High-Ticket Dog Training Sales
    Feb 11 2026
    Dog trainers love the idea of offers that sell themselves from a post, a page, or a button. No calls. No awkward conversations. Just checkout links. That works well for low ticket items – but when you want to sell higher-ticket services, that faceless model quietly caps your income. Your fear of picking up the phone keeps the most profitable clients at arm’s length. If you want to break free of that fear, you only need to listen in, get a little brave and use our techniques to take the right action. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS If your current low-contact model isn’t giving you the income or enquiries you want, speaking to people and adding human touchpoints is what you need. Low-ticket items are easier to sell facelessly online, while high-ticket sales almost always require you to have a real conversation with someone. Speaking to people via phone calls and in-person makes it easier for you and your would-be client to identify the problem properly and assess whether you are a good fit for each other. Most people struggle with making phone calls, we are no longer used to doing it and prefer speaking online. “No time,” “they’re probably busy,” or “I need all the info first” are often stories masking fear, discomfort, or imposter syndrome. Having a clear framework in mind before making the call makes things much easier. A few opening sentences, what to ask and how to close the conversation reduces anxiety and makes sales calls more effective and less awkward. Practice is what removes fear. Like dog-training mastery of phone conversations comes from repetition. Accept that first few calls will be a bit clunky, do it anyway, don´t beat yourself up about it, take a few deep breaths and make your next call. Do this until you get good at it. Being fully yourself matters. That includes how you talk, swear and joke. Being your true self filters out the wrong people and attracts clients who genuinely fit you and your way of working. BEST MOMENTS "It's the human-to-human connection that's missing." "If you are thinking, I'm busy enough. However, I'm not earning as much as I would like, and or maybe I'm not getting enough inquiries in or earning enough, or then this is where speaking to people is going to massively set you apart." "This works for introverts too." "If you feel confident in a starting point, an end point, and what you do in between, then the rest kind of just flows and comes more easily." "To create the habit - do the thing." https://quiz.caninebusinessacademy.com/health-check SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    46 m
  • How to Get Past Your Fear of Selling High-Ticket Dog Training

    How to Get Past Your Fear of Selling High-Ticket Dog Training
    Feb 4 2026
    DESCRIPTION Most dog trainers struggle with selling high-ticket services - and that’s completely normal. But the real issue usually isn’t your offer or your clients. It’s your relationship with money. In this episode, we dig into where that reluctance really comes from: childhood conditioning like “money doesn’t grow on trees,” family and friends projecting their fears onto you, and why you feel the urge to justify, discount, or dodge the money conversation altogether. We unpack how your discomfort around money can quietly put clients off - and how to start building a healthier, more confident money mindset so you can finally charge what you’re worth. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Reluctance to sell high-ticket service is normal - most dog trainers struggle to do it. Usually, your reluctance is not about your not having confidence in the product you are offering and its value. For most people it is their money mindset coupled with imposter syndrome and what people will think if you charge a high-ticket price that stops them from selling at a price point that makes them truly profitable. Most of your money mindset comes from your upbringing – parents turning lights off, “money doesn’t grow on trees,” and being “careful with money” all shape what your perception of what people will think is a “reasonable” price. You project your own money beliefs onto clients - you think “no one will pay that,” while the same people are happily spending £40 on a light lunch, £200 on a private ski lesson and enjoying other expensive treats. Avoiding or apologising for the price keeps you stuck – hiding prices in emails, discounting when someone hesitates, or trying to “convince” people leaves you resentful and underpaid. Doing the uncomfortable inner work changes everything – when you unpick your layers around money, self-worth, and rejection, you stop taking “no” personally and finally feel okay charging for the real value you deliver. BEST MOMENTS “The hard part is actually breaking through the barriers in your brain to think that someone's actually going to part with the cash.” “It’s 's not an industry problem. It's not a what you're offering problem; it's a money mindset problem .” “Somebody will always question a price point, and it's how you respond to that that matters.” “We're human, and we come with baggage, and we come with thoughts and feelings that are different and are blockers.” “It's understanding the market.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    42 m
  • How To Be The “Local Dog Training Expert” Without Sounding Egotistical

    How To Be The “Local Dog Training Expert” Without Sounding Egotistical
    Jan 28 2026
    DESCRIPTION Owning your expertise can feel a bit… egotistical, right? We all tend to feel we are “showing off” if we dare to call ourselves an expert. But being seen as the expert by clients is important. It isn’t about bragging rights or badges - it’s about clearly showing people you’ve got the knowledge and skills to help them and their dogs. In this episode, we reveal how to be seen as the local expert, how to keep your message simple and consistent, what the 7–11–4 rule means for your marketing, and why your gut feeling about your business model and future plans matters more to your clients than any certificate or qualification. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Owning your expertise and calling yourself an expert can feel egotistical. As a result, many brilliant trainers stay quiet and as a result are invisible to the people who need them. Qualifications and badges don’t sell you. Most people do not even know what the letters mean - clients care that you understand them and their dog and get results. You only need to be the clear, confident go‑to expert in your local area. You are not in competition with the big industry names. One clever post or random content doesn´t cut it. When you show up in the same way, as yourself, people trust and hire you. Make regularly posting on social media an integral part of your workflow. In phase one of your business journey, strong sales skills beat complex funnels and marketing tactics. Start simple. Use sales calls to embody expertise: truly listen and respond to what is actually said and ask smart questions instead of listing your credentials. Calling yourself a “dog trainer” matches how people actually search and talk. Even if you see yourself as a behaviourist or coach, you still need to use “dog trainer” so you can be found by people who need your expertise. BEST MOMENTS "People have this aversion to showing off that they're an expert or sharing to the world that they're an expert." "Expert is showing somebody that you've got the knowledge, the skills to be able to do the thing that you do best, which in this case would be dog training." "It's prospective buyers connecting with you, building that trust, knowing that you are the right person for them, and you've got the expertise." “The local area is the place to target that knowledge and expertise. If you're in the right local Facebook groups, for example, then you're reaching those local people.” “Adding this (social media posting) into your workflow helps prospective buyers connect with you .” https://quiz.caninebusinessacademy.com/health-check SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    37 m
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