Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • How to build a business without losing your life with Jeff Mask

    How to build a business without losing your life with Jeff Mask
    Nov 5 2025
    DESCRIPTION Running a dog business can sometimes feel like you’re giving everything; your time, your energy, your weekends and still wondering when life’s meant to happen and it's all just suddenly going to feel like you've made it and got it right. In this episode, we’re joined by Jeff Mask, firstly, an incredible human being, he's a coach, mentor, and someone who’s become a hugely important person in our lives. Together we discuss how easy it is to get trapped in overworking, people-pleasing, and trying to control everything and how those habits quietly cost us as business owners the very life we’re working so hard for. We talk about what it really takes to build a business that gives you more freedom, not less, and how to protect your time, your relationships, and your sanity while you grow. KEY TAKEAWAYS Remember – You are building a business for freedom – not for burnout. Chasing “work-life balance” is a losing game, it´s unattainable, but achieving harmony between your home and work life is realistic. Overworking and people-pleasing might feel necessary, but they’re not. Both of those habits are quietly robbing you of the life you’re working so hard to build. Knowing your “why” fuels you to set boundaries, say no, and stop scratting for scraps. Freedom in business isn’t handed to you; it’s earned by making tough choices about what you’ll do (and what you won’t). Religiously time block and protect space for your most important people, not just your to-do list. It’s not about the hours you work, but where you put your focus. Use the 80/20 rule to focus on what moves your business forward. Then, let go of the rest. Plan “bookends” around big work commitments, dedicating quality time before and after with loved ones to show they come first. True harmony happens when your family knows the “music” you’re playing, not just the hours you’re working. Open, honest conversations, especially at home, are non-negotiable. Your loved ones can’t support you if they’re kept in the dark BEST MOMENTS “Busyness and productiveness are not synonymous, but often our brains and our egos don't know the difference.” "Almost always, what holds us back from actually doing what we say we'll do, as far as balancing a great business and home life, is fear." “Love is spelled T, I, M, E … It's really hard for people, especially kids, to feel that they're loved when you're not there. "Which wolf are you feeding right now ?... The one that's dark and negative and critical, or the one that's light and love and gratitude and abundance?... The wolf that is fed will win." ABOUT THE GUEST https://www.jeffmask.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 22 m
  • They Don’t Think You’re Expensive. You Do

    They Don’t Think You’re Expensive. You Do
    Oct 29 2025
    Description: It’s not your prices that are the problem, it’s what you believe about them. Dog professionals tell us all the time: “People won’t pay that.” But the truth is people aren't saying that. You are. In this episode, we talk about the mindset, money stories and hidden fears that stop brilliant dog professionals charging what they’re worth. You’ll hear: The iceberg of selling and what’s hiding under the surface How your beliefs shape every sales conversation Why “I can’t charge that much” is the biggest lie you tell yourself How to stop pricing from fear and start pricing from value What happens when you finally own your worth Selling isn’t about pushing. WE COVER:  The biggest mindset blockers we see around selling and how to recognise and get rid of them.  The reason the belief that “people won’t pay xyz” nearly always turns out not to be true - just something you´ve got used to telling yourself.  The Gucci vs Poundland analogy you didn’t know you needed.  How your thoughts, emotions and behaviours are all connected under the surface.  How to spot when your actions and beliefs don’t match.  Why if your actions and beliefs don’t match, you’ll feel the wobble, every time and what to do about it.  Why the price clients have in mind when they approach you is largely down to how you market, message, and position your business. BEST MOMENTS “If the pain is high enough, if the problem is big enough, they will find the money.” “Those prices should already be double. I know my mortgage is, everything is so why not anything else?- It´s not because dog training (pricing) is stuck in the 90s .” “It comes right back down to the bottom of the iceberg … what you are believing.” “This all goes back into that below the iceberg bit, because you can have shitty beliefs which lead to shitty thoughts, which lead to shitty emotions.” “Ask yourself what are you doing when it comes to sales that is not serving you.” We want to know.... Would you listen to a super deep-dive episode? like a full-on, Stephen Bartlett-length kind of thing? Please let us know by sending us a quick “do a long Stephen Bartlett or no f**king way” message to:hello@caninebusinessacademy.com. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business- Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co- founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    41 m
  • Force-Free Doesn’t Mean Free. Selling With Integrity

    Force-Free Doesn’t Mean Free. Selling With Integrity
    Oct 22 2025
    Description: Most trainers try to sell by posting "So many spaces left to class on XXX", "Want help with your dog, get in touch", essentially “buy my thing"… then wonder why it doesn’t work and convince ourselves that selling is icky. This Selling Season episode shows you how to sell every day without being salesy: build trust, show your face and name, mix value with clear asks, and stop keeping your offers a secret. We cover: The CBA jab–jab–jab, right hook (how to balance value with the ask) Why faceless pages kill trust (name, photo, voice — or no sale) Lives with 3 viewers, crickets on posts — and why you keep going Events/shows: how to start real conversations (and stop being a wallflower) The long game: lurkers who read for 6–12 months… then buy Awareness → Authority → Offer: make it easy to choose you Our motto still stands: Giving a shit is the strategy. Getting shit done is the method. For reward-based, force-free trainers who care deeply and want that care to pay off this is how you sell without the ick. KEY TAKEAWAYS Most people feel uncomfortable or “icky” about selling. They don´t want to be salesy, braggy or pushy. Allowing yourself to carry on fearing selling leads to missed opportunities. Bombarding your audience with constant buy now posts erodes trust. Relentless self-promotion turns people off. Consistently show up, share your story, and let your audience see the real person behind the brand. Focus first on providing value - educate, offer insights, tips and simple solutions. When trust is established, sales follow naturally – often, after months of “silent” observation by your future clients. Consistent, authentic effort, despite not hearing anything back, eventually pays off. It enables people to trust you. Be realistic. Don´t be disappointed when only a few people actually buy. Not everyone is going to need what you offer. Be patient, and you will sell to those who do need your service. BEST MOMENTS “Selling should not be seen as dirty, as icky.” “If you're selling a service that you wholeheartedly believe in and you know it's going to get a result for somebody, why the hell should you not sell it? .” “There are lots of times where your clients are lurking... you don’t feel like anybody’s watching, but they’ve been watching everything you do.” “If you’re not talking about it, nobody knows anything about it. For me, selling should be something you do every single day.” “Selling should not be, in our opinion, that icky, horrible thing where you’re just ramming something down somebody's neck.” EPISODE RESOURCES Previous sales episode - https://podcasts.apple.com/gb/podcast/you-cant-help-dogs-if-youre-broke/id1727170978?i=1000731878365 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    51 m
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