What separates a founder from a CEO? According to Eli Portnoy—it’s humility, discipline, and protecting your mental runway.

Eli’s no stranger to building and scaling companies—he’s successfully founded and exited two startups (Sense360 and Thinknear), and is now back at it with BackEngine.ai, building the future of applied AI.

In a recent conversation, Eli shared some standout lessons:

🔹 Hire people better than you to elevate your vision—not just execute it.

🔹 Quality beats hustle. 10–11 hours of focused work a day > burning out in the name of “grind.”

🔹 Mental health is strategy. Protecting your mind is just as important as managing your runway.

🔹 From zero to one? Speed matters—but clarity of purpose matters more.

🔹 Down markets? Stay capital efficient, stay bold, and remember that discipline is a superpower.

Eli’s leadership style is a reminder that building something great starts with knowing who you are—and being honest about what you’re not.

🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next.

Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts.

In a recent conversation, Jeff dropped insight after insight:

🍪 What the “cookie apocalypse” really means for marketers—and why some fears are overblown

📊 How GA4 and privacy laws are forcing a rethink of measurement strategies

📈 The #1 lesson growth-stage brands should steal from the big players

🤖 Why AI in attribution isn’t just about tracking—it’s about unlocking more budget and getting the most out of it!

If you care about performance, attribution, or future-proofing your marketing, Jeff’s POV is a must-follow.

🎥 When it comes to B2B video, Tim Bradley is not just making content—he’s shifting strategy.

As CEO of Pennant Media, Tim built the Video Marketing Trifecta™—a mid-funnel power move that combines brand narrative, buyer enablement, and social proof to help B2B brands actually convert, not just impress. It’s thoughtful, data-driven, and built for the real buyer journey.

💡 Tim’s worked with giants like Cisco and Philips and with scrappy startups. His #1 rule? Great storytelling doesn’t care about your budget. It cares about clarity, emotion, and purpose.

As a former creative director who scaled a 25-person team, Tim brings the rare combo of leadership + empathy. His advice to creative leads juggling clients, growth, and creative integrity? Build a culture where feedback is fuel—not fire.

📣 And if you’re not following Tim here on LinkedIn, you should. His posts are packed with practical insights and humor—which explains why his brand (and client list) keep growing. Real talk resonates.

🎓 One more thing: Tim’s a mentor at heart. He’s passionate about supporting the next generation of storytellers—and his advice for new marketers is gold: learn to listen, then create. Tech changes fast. Empathy lasts.

Tim, thanks for raising the bar for what creative leadership looks like.