Let Them See It: How to Show Recruits What It's Like to Be on Your Team

Telling recruits what your team is like isn't enough anymore. You have to show them. In this episode of Recruiting Conversations, I walk through how to build a content and conversation strategy that gives prospective hires a window into your team, before they ever commit to a call.

When done right, this approach creates trust, builds belief, and positions you as the kind of leader worth following. I break it down step by step.

Episode Breakdown

[00:00] Introduction – Why trust has to be felt, not just pitched
[01:00] Visibility and Believability – The new standard in recruiting is showing up consistently and showing up real
[02:00] What Content Actually Connects – Capture leadership moments, team energy, voice notes, and authentic wins
[03:30] Real Examples of Effective Content

• Coaching clips

• Voice memo takeaways

• Win stories framed with leadership language
  [05:00] Turning Conversations Into Recruiting Tools

• Swap pitches for stories

• Lead with empathy, not features

• Ask vision-based questions, then respond with stories
  [07:00] Connecting Content With Conversation

• Follow up with a clip that proves what you just shared

• Use visual proof instead of repeating the same pitch
  [08:00] Build a Content Vault

• Save coaching moments, culture quotes, team celebration clips

• Use them to drip belief, not blast benefits
  [09:00] Be Willing to Be Vulnerable

• Share your truth, your challenges, your why

• Recruits want to follow someone human, not perfect
  [10:00] Final Challenge – Capture one moment, turn it into one post, use it in one follow-up this week

Key Takeaways

• Words Don't Win Trust. Experiences Do – Let people see what it feels like to be led by you

• Capture the Real, Not the Polished – The best content comes from coaching, calls, and everyday leadership

• Your Stories Are More Believable Than Your Pitch – Real success stories are more powerful than claims

• Follow Up With Proof, Not Pressure – A simple clip or post can build more belief than another call

• You're Already Leading. Now Let People See It – Don't build something great in silence

Recruits want more than a better offer. They want a better experience. Show them what that looks like before they ever say yes.

Want help turning your leadership into a recruiting magnet? Subscribe to my weekly email at 4crecruiting.com or book a strategy session at bookrichardnow.com. Let's help your leadership go public.