Lessons in Selling Quality & Service with Fred Kesich of Pac Machine Co.

Fred Kesich, owner and head of engineering of Pac Machine Co., shares the origins of his family-owned business and how they became a longtime Xylem partner and Flygt and Godwin distributor based in California. Kesich shares his experiences and insights on a variety of topics, including:

• Communicating cost versus quality to customers
• Offering rental solutions as a path to purchase
• Industry shifts from a "catalog" business to engineering and service expertise as major differentiators in sales
• Buying a Godwin pump from the show floor at CONEXPO, and more

Learn more about Pac Machine Co.: https://pacmachine.com/