Jennifer Thacker on How Events Can Grow Your Business

If you've ever thought about hosting an event for your business but didn't know where to start, this episode is for you.

Stephanie sits down with Jennifer Thacker, founder of R3 Events, to talk about what separates a forgettable event from one people can't stop talking about. Jen shares how she got her start as an underdog on a 2,000-person production, why the guest experience starts long before anyone walks through the door, and the exact questions to ask before you plan a single thing.

They also get into why your marketing and event planning need to be in sync from day one, how to create moments people actually want to share (not just wings on a wall), and why live content from your event might be your best tool for selling out the next one.

Plus, Jen teases a brand new mystery outdoor event coming to Calgary this August. You're going to want to hear this one.

In this episode:

• When and why to hire an event planner
• How to plan your first event from scratch
• Turning clients into your best marketers through experience
• Why post-event marketing matters just as much as the event itself
• The power of cohesive event and marketing strategy

Connect with Jen:

Website: r3events.ca | Instagram: @r3events

You have been warned.

This episode is not a regular podcast episode. This is the official announcement of the Manifesting & Marketing Mastermind and we brought you something you can actually feel.

If you've ever said "I don't have time to make content" and "I self-sabotage every time I get close" in the same breath, this one is for you.

We tap through the fear of releasing control, the fear of investing in support, and the story that says you have to do it all alone to prove you're the best. Spoiler: you don't. And the fastest version of you knows it.

This is just a taste of what we do inside the mastermind, where content strategy, personal branding, and emotional regulation work happen together because the external and internal? They are not separate.

If this activated something in you, we want to hear about it. DM us. Share it with a friend. And if you're ready to stop being slightly behind and finally prove it to yourself?

The doors are open. Let's go.

https://westrosemedia.com/mastermind

The conversation introduces human design as an astrology-based awareness system and explores the unique characteristics and strategies for success of each aura type in business and content creation. Eden shares her iconic moment and provides insights into manifestors, projectors, and generators, offering guidance on creating content aligned with each aura type's energy. The conversation delves into the nuances of Human Design, exploring the themes of frustration and satisfaction, the role of reflectors in mirroring the collective, the significance of aura types and non-self themes, and the exploration of Human Design and next steps for individuals. Understanding Human Design can provide clarity and permission for individuals to embrace their unique approach, and each aura type has its own non-self theme and signature, which can guide decision-making and behavior.

Takeaways

• Human design is an astrology-based awareness system
• Aura types include manifestors, projectors, generators, manifesting generators, and reflectors
• Each aura type has unique characteristics and strategies for success in business and content creation Understanding Human Design can provide clarity and permission for individuals to embrace their unique approach.
• Each aura type has its own non-self theme and signature, which can guide decision-making and behavior.

Chapters

• 00:00 Introduction to Human Design
• 05:52 Understanding Aura Types
• 16:00 Manifestors: Bold and Polarizing Content
• 24:10 Projectors: Guiding and Empowering Content
• 30:59 Generators: Conversational and Satisfying Content
• 39:30 Reflectors: Mirroring the Collective
• 45:21 Aura Types and Non-Self Themes
• 53:10 Exploring Human Design and Next Steps