Lesson 9: How to "Niche Down" and find Viral Success Through Authenticity w/ Furillo
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Lesson 9: How to "Niche Down" and find Viral Success Through Authenticity w/ Furillo
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Furillo is a Black queer pop star and pop culture rolodex who has carved out a unique lane for himself and his group BFF—an ode to 2000s pop/R&B music and films. He joins us to talk about his evolution from solo act to duo, artist to content creator, and how he’s mastered building (and rebuilding) TikTok accounts with ease. In this episode, we dive into the power of knowing your niche, navigating social media, and why authenticity is the ultimate key to viral success.
featuring "This Shit Hard (Papi Mix)" produced by COLDPRESSEDPAPI
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