Lesley Jane Seymour Creates a Covey of Life Long Learners

Lesley Jane Seymour is a Keynote Speaker, MC & Panel Moderator, Podcaster, Television Personality, Social Media and Sustainability Expert, Reinvention Guru, Mentor, Entrepreneur and Connector.

She has worked/edited many top women's magazines (Redbook, Marie Claire, Vogue) and as the print world got smaller she knew it was time for a change.

She tested her idea with a kickstarter program, and Six-hundred-twenty-seven followers took a 54-question survey that allowed Lesley to create a roadmap to the CoveyClub offerings.

Today she has a thriving community where her community feels safe to talk about the things they want to talk about (and you can't find any place else).

CoveyClub gives us a place to find like-minded, strong women who are trying to navigate that winding path through reinvention. It fills a void in every segment of media: women 40+

Take Aways

The key is knowing your audience, and she started with a survey, and then a campaign to fund it. Doing this allows you to know what people want, and the test if they are willing to pay for it.

I loved that she was willing to try something she wasn't sure if it would work (Type A Presentations) and when they did, she double-downed on them.

If you want people to open up, and be vulnerable, you HAVE to have a save place, and that's why her audience wouldn't say anything on Facebook, but are willing to share on Mighty Networks.

Mentioned In This Episode

CoveyClub

More About Lesley

Might Networks

School of Podcasting