• Lego Masters shares the building blocks of branded entertainment

  • Sep 21 2022
  • Duración: 31 m
  • Podcast

Lego Masters shares the building blocks of branded entertainment

  • Resumen

  • Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

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