Welcome to Legal Late Night! In this episode, host Jared Correia provides a strategic roadmap for small law firm growth and explores the bold journey of launching a new personal injury brand.

First, Jared shares his "Growth Roadmap" for small law firms. He breaks down the five key pillars of scaling a practice: choosing the right technology, implementing process management, developing a hiring protocol, analyzing granular profitability, and diversifying your marketing beyond referrals.

Then, we are joined by Rob Hartigan, founder of LionHeart Injury Law. Rob shares his "origin story" of moving from Boston to Atlanta to support his wife's dream job and launching his own firm in a new market. He discusses the risks of leaving a partnership, the strategy behind creating a unique brand name instead of "Hartigan & Associates," and how he secured a $6 million settlement within his first 18 months. Rob also reveals his secrets for "intentional networking" and why he believes most lawyers are "bad at marketing" on social media.

Finally, stick around for the Counter Program: "The Wheel of Justice." Jared spins the wheel to ask Rob random questions—from his preference for Westlaw's AI features to the "craziest referral" he's ever received (involving a car vs. a tree). Plus, find out why Rob thinks cats are superior to dogs and hear his near-miss encounter with Robert Kraft.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.
• Subscribe to Lawyer 2 Lawyer on your favorite podcasting app.

• (00:00) - Intro & Monologue: Growth Roadmap for Small Law Firms
• (02:14) - Selecting the Right Legal Technology & AI
• (03:45) - Process Management: Workflows & KPIs
• (05:29) - Staffing: Hiring Protocols & Retention Strategies
• (07:00) - Financial Management: Granular Profit Analysis
• (07:52) - Marketing: Moving Beyond Referrals
• (10:42) - Introducing Guest: Rob Hartigan (LionHeart Injury Law)
• (11:34) - The Origin Story: Moving to Atlanta & Launching Solo
• (14:16) - Financial Runway: How to Budget for a PI Firm Launch
• (16:51) - Branding Strategy: Why "LionHeart" Instead of "Hartigan & Associates"?
• (19:43) - The "Trailer" Launch Video & Social Media Strategy
• (22:10) - Intentional Networking: Building a Referral Engine
• (26:28) - Expanding Marketing: SEO, Websites, and Avoiding "Bad Marketing"
• (30:09) - "Lawyers in the Wild": Launching a Video Podcast
• (36:25) - Choosing a Tech Stack: Filevine, LeadDocket, & Arctrieval
• (40:13) - Counter Program: "The Wheel of Justice"
• (43:06) - Eating a Peach: Why Atlanta Beats Boston Weather
• (45:09) - Westlaw vs. Lexis: Using AI for Legal Research
• (46:58) - Cats vs. Dogs: Rob's Controversial Pick
• (51:00) - "Mad Money": Rob's $6 Million Settlement Story
• (53:15) - "Referral Madness": The Guy Who Sued a Tree
• (56:00) - Shredding: The Hardest Songs to Play on Guitar
• (01:00:25) - Speed Bump: A Robert Kraft Sighting in Seaport
• (01:04:13) - Conclusion & Outro

Welcome to Legal Late Night! In this episode, host Jared Correia says goodbye to an '80s-inspired era and says hello to the future of high-precision advertising.

First, Jared dives into the massive series finale of Stranger Things 5. He breaks down the Duffer Brothers’ landing of the plane, from Will Byers’ cathartic coming-out moment to the controversial "plot armor" of the main cast. He also previews the new HBO It prequel series, Welcome to Derry, and discusses why Bill Skarsgård’s Pennywise is the definitive version of the character.

Then, we are joined by Rob Simpson, CEO and Founder of Waverider Communications. Rob shares his systematic "One Cup of Coffee" approach to networking that has sustained his business for 14 years. He also provides a deep dive into Streaming Advertising (Microcasting)—explaining how law firms can now target specific demographics and zip codes on platforms like Hulu and Paramount+ for a fraction of the cost of traditional broadcast TV.

Finally, stay tuned for the Counter Program: "Holidays on Holiday." Jared tests Rob’s bullshit detector with a list of real and fake winter holidays. Does National Emo Day actually exist? Is there a festival for the souls of dead whales? Find out!

Learn more about Waverider Communications.
Check out this week's Spotify playlist.
And be sure to subscribe on YouTube.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.
• Subscribe to Lawyer 2 Lawyer on your favorite podcasting app.

• (00:00) - Intro: Stranger Things & "It" Prequels
• (01:07) - Stranger Things 5: Spoilers & Season Breakdown
• (04:53) - Character Development: Why Vecna and Will Byers Matter
• (10:44) - The Finale: Lore vs. Characters
• (13:53) - Welcome to Derry: Stephen King’s New Prequel Series
• (16:04) - Pennywise is Back: Bill Skarsgård’s Performance
• (18:55) - Introducing Guest: Rob Simpson (WaveRider Communications)
• (19:47) - Sales 101: The "Mashed Potato Ear" Era of Cold Calling
• (23:08) - "One Cup of Coffee": A Better Way to Network
• (26:58) - Client Genealogy: Analyzing Where Your Business Comes From
• (29:29) - Selling Yellow Pages & The Opening Night of the WB
• (34:42) - From Corporate Sales to Entrepreneurship: The Avengers Model
• (38:52) - Advertising on Streaming: Hulu, Paramount+, and Beyond
• (41:05) - Microcasting: Targeting Specific Demographics
• (44:51) - Own Your Zip Code: Competing with Morgan & Morgan
• (48:36) - Content Production: Making High-Quality Commercials
• (51:56) - Counter Program: "Holidays on Holiday"
• (53:26) - The Festivus Pole
• (54:34) - The Feast of the Long Shadow
• (57:02) - The Festival for the Souls of Dead Whales
• (58:34) - Zamenhof Day & The Global Esperanto Community
• (59:56) - Is National Emo Day Real?
• (01:01:40) - International Optimists Day
• (01:02:31) - Conclusion & Outro

Welcome to Legal Late Night! In this episode, host Jared Correia breaks down the shifting landscape of law firm marketing for 2026 and dives deep into the world of legal education with clinical supervisor Leticia Leal.

First, Jared shares his monologue on the rise of AI Search Optimization (AEO). He explains why content marketing and short-form video are more critical than ever as AI begins to infiltrate traditional search engines. He also challenges lawyers to look beyond Google Ads and explore alternative platforms like Reddit, Twitch, and LinkedIn to capture a younger client base.

Then, we are joined by Leticia Leal from the University of Houston Law Center. Leticia shares her journey of becoming a lawyer in both Brazil and Texas, explaining the fundamental differences between civil law and common law systems. We discuss the "roach-free" University of Houston immigration clinic, how AI is (and isn't) being used by law students, and the "internet famous" status she achieved through her creative LinkedIn content.

Finally, don't miss the Counter Program: "Duo Lingo." Leticia helps Jared (who is Portuguese but can't speak the language) translate famous pop culture phrases into Brazilian Portuguese—from Die Hard one-liners to Seinfeld references.

Learn more about Leticia Leal here.

Check out this week's Spotify playlist.
And be sure to subscribe on YouTube.

Thanks to those supporting this episode:

• Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.
• Captain Compliance. Visit captaincompliance.com to easily manage your company's privacy compliance.
• Attorney at Work. Head to Attorney at Work for your one really good idea each day. Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.
• Subscribe to Lawyer 2 Lawyer on your favorite podcasting app.

• (00:00) - Intro & Monologue: Marketing Strategies for 2026
• (01:07) - The Infiltration of AI in Search Results
• (02:12) - Why Content Marketing is More Critical Than Ever
• (03:15) - Short-Form Video: TikTok, Instagram, and YouTube 0
• (05:09) - Alternative Ad Platforms: Reddit, Twitch, and Facebook
• (08:13) - The Necessity of CRMs for Tracking ROI
• (10:49) - Introducing Guest: Leticia Leal (U of H Law Center)
• (12:38) - Practicing Law in Brazil vs. the United States
• (15:49) - From Personal Trainer to Clinical Supervisor
• (21:35) - Balancing Law with Being a Dance Instructor
• (24:24) - Going Viral: Leticia’s LinkedIn Strategy
• (29:37) - Founding the National Brazilian Bar Association
• (33:20) - The Importance of Law School Clinics for Students
• (39:31) - AI in the Clinic: Are Students Scared to Use It?
• (45:22) - Job Prospects for 3Ls in the Houston Economy
• (48:49) - Counter Program: "Duo Lingo" (Portuguese Lessons)
• (52:58) - Translating Saturday Night Live & Die Hard
• (56:37) - Translating Seinfeld & Boss Baby
• (01:01:19) - Translating Forrest Gump
• (01:03:39) - How to Ask to Ride a Capybara in Brazil
• (01:07:15) - Conclusion & Outro