Are you sacrificing yourself on the altar of approval? People-pleasing shows up in the most hidden ways in your business and relationships—often disguised as "being a good leader" or "staying relatable." The constant need for approval creates anxiety, misalignment, and keeps you from stepping into your full power as an entrepreneur.

This isn't about becoming cold or uncaring. It's about caring so deeply about your calling that you're willing to disappoint some people to stay true to it. We're sharing personal stories of breaking free from the exhausting cycle of over-giving, avoiding hard conversations, and watering down our message for the comfort of others.

Your purpose is too powerful to sacrifice on the altar of people-pleasing.

If you're ready to release the need for everyone's approval and anchor yourself in who you were destined to be, this will call you back to your roots and give you the courage to show up as your unfiltered, authentic self—even when it ruffles feathers.

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What happens when you can no longer ignore the quiet voice within?

In this deeply personal episode, Jordan shares the story of her breaking point — a season marked by anxiety, disconnection, and an internal tug-of-war between what she wanted and what she truly needed. It all came to a head in what she now calls her God moment — a jarring but sacred awakening that led her to surrender, recalibrate, and return to herself.

From the weight of misalignment to the freedom of clarity, this episode is a testament to what’s possible when you finally listen.

Sometimes the most powerful move you can make is quieting the noise, surrendering to what you know deep down, and finding your way back to yourself.

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This one’s for the moms, the soon-to-be moms, the business owners in a season of transition—or anyone who’s ever felt their identity shifting beneath their feet.

In today’s episode, Ashton opens up about her journey into motherhood: from the year of preparation and personal growth that led up to pregnancy, to her labor and birth experience, to the raw and humbling reality of postpartum. We talk about what it really looks like to return to work after having a baby, how her perspective on success has completely shifted, and what she’s holding onto—and letting go of—in this new season.

We get honest about the parts no one talks about: the identity unraveling, the tenderness of early motherhood, and how it feels to rebuild your connection to your work when everything inside you feels different.

Whether you’re a mom or not, this conversation is an invitation to come home to yourself, release the pressure to perform, and trust the timing of your own becoming.

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We’re unpacking a question that seems simple but holds the power to shift everything: What do you really want?

As women entrepreneurs navigating a world overflowing with content, strategy, and comparison, it’s easy to lose sight of our own path. We’ve found ourselves chasing goals that weren’t really ours, getting caught up in someone else’s version of success, and feeling burnt out trying to “do it right.” Maybe you’ve been there too.

We’re sharing our own stories of misalignment — the moments where we got off track, tried to follow someone else's strategy, or ignored our own strengths and intuition in the name of productivity. In this conversation, we reflect on the importance of getting quiet, tuning out the noise, and rediscovering what’s truly aligned for us. Because clarity, fulfillment, and peace don’t come from doing more — they come from coming back to ourselves.

This episode is for the visionary creatives, the purpose-driven women, and the business owners who are craving more authenticity, clarity, and alignment in their work. If you’ve been feeling disconnected from your business, constantly striving, or unsure of your next move, we hope this serves as both a mirror and a guide — helping you get back to the core of what you really want and how you are meant to build it.

Let’s stop outsourcing our vision. Let’s reclaim our own voice, our own definition of success, and walk forward with confidence on the path that was made for us.

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We’re back with fresh perspective, renewed purpose, and stories that go straight to the heart. In this episode, we’re sharing the personal shifts—through motherhood, burnout, and redefining success—that brought us back to what truly matters. Spoiler: it’s not about the stage, the algorithm, or a massive following. Real legacy isn’t built for show—it’s lived in the small, intentional ways you move through life and business.

If you’re a purpose-driven entrepreneur, a creative business owner, or someone craving more depth in a world obsessed with speed and scale—this conversation is for you. Let’s talk about coming home to yourself, honoring your season, and building a business (and life) rooted in values that last.

This season on Legacy Creator, we’re calling you to your roots. We’re exploring the quiet, grounding work of becoming who you were always meant to be—beyond the hustle and noise. Expect honest conversations on identity, family, slow growth, creative purpose, and sustainable legacy building. No hype, no fluff—just the kind of clarity that leads to alignment. Let’s grow from the inside out—together.

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We’re back, and we’re diving deep. This year our lives have transformed in incredible ways—Ashton stepped into the beautiful chaos of motherhood, and Jordan is thriving in her new role as an auntie. In this episode, we reflect on the past year and share the lessons we’ve learned as we navigated change, growth, and the unpredictable journey of life and business.

This conversation is all about trusting the seeds you’re planting—in your personal life, your business, and your creative path. We talk about the importance of finding peace in the present, even as you work toward your future dreams. And we share how our chosen words for the year, “roar” and “harvest,” manifested in ways we never expected and shaped our journeys.

If you’re feeling the pull to slow down, reconnect with your authentic self, and embrace the season you’re in, this episode is for you. We’re here to remind you: the seeds you’re planting today will bloom when the time is right.

In this episode, we discuss:
🌱 The importance of trusting the process and staying rooted in patience
🌟 How to find contentment in the present moment while working toward future goals
🎨 Embracing your authentic path instead of conforming to trends
💡 How our words of the year shaped our personal and professional growth in 2024
🤝 Building a sustainable, fulfilling life and business by staying true to yourself

Tune in to reflect, recharge, and reimagine what’s possible for 2025. Together, we’ll explore how to plant seeds for a life and business you truly love.

P.S. This is a wrap on Season 2! Thank you for lending your ears to us this year, and trusting us to speak into your life and business. It has been an honor and a privilege. We can't wait to come back for Season 3 with fresh insights and new conversations so we can continue to pour into your cup.
Until next time...
xoxo Ash & Jo

Timestamps
00:00:00 - Introduction & Personal Updates

00:04:51 - Words for the Year

00:08:42 - Roar

00:11:53 - Harvest

00:22:31 - Who You Are Is MORE than Enough

00:25:27 - Importance of Nonconformity & Being Uniquely You

00:31:27 - Trust the Seeds You're Planting & Find Peace in the Present

00:41:00 - Remember What Really Matters to You

00:45:14 - Your Needs Take Precedence Over Your Wants

00:50:36 - Forecasting for 2025: Community & Collaboration

00:54:41 - The Era of Radically Owning Who You Are

01:01:18 - Refinement vs Reinvention

01:06:07 - Practices that Promote Joy & Sustainability

01:13:01 - 2025 Is the Year of Opportunity

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Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.

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00:00 - Introduction
00:28 - Meet Rachel
01:24 - Rachel's Background & Fun Facts
07:03 - Rachel's Entrepreneurial Journey
13:20 - The Importance of Persistence in Entrepreneurship
17:23 - Free Profit Planner
18:06 - Hurdles Rachel Faced as a Product Shop Owner
26:12 - Seeking Joy in the Midst of Grief: Rachel's Story
30:51 - Balancing Vulnerability and Privacy Online
39:23 - Creating a Supportive, Engaged Community
45:02 - The Simple Power of Serving Your Community

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Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.

If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.

00:00 - Introduction
00:37 - Being Silly & Setting the Tone
03:24 - The Importance of Grit in Entrepreneurship
09:37 - The Awakening Archives
10:41 - Client Retention: Focus on Your Existing Community
16:19 - Get Scrappy in Slow Seasons
21:35 - Stay the Course & Don't Reinvent the Wheel
26:48 - Become Obsessed with Your Vision
32:23 - Put Your Blinders On & Get to Work
35:51 - Don't Be Ruled By Your Feelings

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