Leaving Law to Liberate the Links - Amaya Athill, Founder of Golf Interrupted / Regional Director with Golf Canada

What does it take to leave a fast-track legal career to revolutionize golf? Meet Amaya Athill, Regional Director for Golf Canada, who pivoted from law to the links on a mission to make the game truly for everyone. From her childhood on the greens of Antigua to leading First Tee Ontario with Golf Canada, Amaya reveals her powerful strategies for building trust, breaking down barriers, and creating diverse, welcoming communities in golf. Discover how intentional invitation is reshaping the sport’s future in this must-listen episode. Amaya shares her unique story of growing up with golf in Antigua, the stark contrast she felt returning to the game as a woman of colour in the UK, and the pivotal moment that led her to leave her law practice behind. We dive deep into her strategic approach to building trust and breaking down barriers in underrepresented communities, and vision for a more diverse and welcoming future for golf by embracing community, intentionality, and the transformative power of invitation. Episode Chapters: (00:00 - 01:28) Introduction and Welcome (01:29 - 03:15) Amaya's "Invitation to Golf" - Learning the game with her father in Antigua. (03:16 - 05:04: Early Exposure - Growing up in a diverse junior golf ecosystem. (05:05 - 10:55) The Career Pivot - From practicing law internationally to becoming a "pandemic golfer" and finding community. (10:56 - 14:23) The Turning Point - Hosting a "Getting Women Into Golf" event in London and landing a job at Golf Canada. (14:24 - 19:52) Inside First Tee Ontario - Mission, strategy, and the critical importance of building trust in communities. (19:53 - 23:25) Creating Pathways - Engaging families and the "next step" onto the golf course. (23:26 - 30:08) The Regional Director Role - Building relationships with golf facilities and navigating capacity challenges. (30:09 - 35:26) The Municipal Golf and Land Use Conversation - Opportunities for public access and partnership. (35:27 - 39:18) Innovative Access Points - The role of putting courses, short holes, and "Golf in Small Spaces." (39:19 - 42:10) The Indoor Golf Boom - Simulators as a key entry point for new golfers. (42:11 - 45:10) Amaya's Vision for Golf's Future - Hoping for greater diversity at all levels of the sport. (45:11 - 46:38) How to Connect and Outro Key takeaways in this episode with Amaya that you will discover: Trust is the Foundation: You cannot simply invite new groups into golf. You must first build authentic trust within their existing communities. Amaya emphasizes partnering with local schools and community centers to run initial programs, creating a bridge of familiarity before transitioning participants to a traditional golf course. Meet People Where They Are: Growth requires identifying and intentionally removing specific barriers—whether transportation, cost, equipment, or intimidation. Success comes from adapting the delivery (using plastic clubs indoors, providing busing) and finding facility partners whose values and capacity align with the mission. Access Comes in Many Forms: The future of growing the game isn't solely dependent on 18-hole tee sheets. Community putting greens, short courses, indoor simulators, and programs like First Tee create crucial, low-pressure entry points that can complement traditional golf and build a broader, more inclusive participant base. Three Compelling Quotes from Amaya: *On Finding Belonging: * "When I was in the UK, suddenly I was the only woman of colour that I would find on any golf course. It became a moment of fear, of isolation, of no longer feeling like this sport is mine or belongs to me." *On the Power of First Experiences: * "Seeing women that I wasn't seeing on the course, but that I needed to see on the course, holding a club for the first time. How hungry they were to know more, but had never had that invitation. That one event changed the course of my life." On the Secret to Welcoming New Golfers: "People might not remember what you say, but they'll remember how you made them feel. And I think that's the most important part of running programs." Are you more of a watcher than a listener? Then check out our extended bonus segment with Amaya on The ModGolf YouTube channel. Click on this link or the image below to watch. Amaya Athill's bio page >> https://modgolf.fireside.fm/guests/amaya-athill Amaya Athill is a dynamic leader, advocate, and passionate force for change within the golf industry. As the Regional Director, Ontario for Golf Canada, she leverages a unique blend of professional rigour and heartfelt mission to break down barriers and make the sport more accessible and welcoming for all. Her journey is a compelling narrative of purposeful transformation: after building a successful international career as a civil litigation lawyer called to the bar in the UK and the Caribbean, Amaya made a decisive 180-degree pivot to follow her passion for golf and community. This shift was sparked by her own experience of ...