In this episode, we unpack the dynamic world of digital marketing, drawing insights from 50 sources to give you a complete picture of the field. From brand building and market analytics to staying competitive in a fast-changing environment, we explore both the benefits and challenges of the digital space. Discover key roles like SEO specialist and social media manager, the essential skills and tools you’ll need, and the power of certifications from Google, Meta, and HubSpot. We also discuss the value of joining digital marketing communities and how to build a portfolio that gets you noticed. Whether you're just starting out or looking to upskill, this episode is your roadmap to a successful digital marketing career.

In this episode, we explore the evolving landscape of social media management in 2025, with a focus on strategic content planning. Learn how to build a powerful content calendar using content pillars, tailor content to platforms like Instagram, TikTok, LinkedIn, and Facebook, and boost engagement through well-crafted videos, images, and articles. We highlight top tools—Buffer, Sprout Social, Publer, Notion, and Jetpack Social—for scheduling, analytics, approvals, and AI-driven support. Discover the impact of captions for accessibility and CTAs for conversions. Whether you're growing a brand or managing campaigns, this episode will help you turn sporadic posting into strategic success.

In this episode of Learn with Arjan, we dive into how artificial intelligence is reshaping digital marketing in 2025 and what skills are now essential for staying relevant. From AI-powered ad copy to hyper-personalized content strategies, discover how top brands are leveraging technology to gain an edge. We’ll also unpack which traditional skills are becoming obsolete and why AI literacy is now non-negotiable for marketers and professionals alike. Whether you're a student, marketer, or business leader, this episode will help you understand where the industry is headed—and how you can prepare for it.