Leading with Data

09: Andrea and Zach are joined by Bayard’s Senior Director, Insights and Strategy, Cody Harker. Cody speaks to his experience as a boomerang employee and how his role at the agency has changed over the years. The trio breaks down what Acumen is and why COVID pushed data to the forefront of all decision-making in recruitment marketing. White Russians (and Lactaid) present, Cody touches on what data clients most frequently ask for, how he and his team navigate distilling data to create a big picture, and how branding efforts can benefit from these insights.