Leading Through Change with Brand Clarity and Purpose

Special Guest: Jason Clark

Welcome to Podcast Profits Unleashed, the go-to podcast for coaches and consultants who want to grow their business using podcasting—whether as a guest or a host. I’m your host, Karen Roberts, and in this insightful episode, I’m joined by Jason Clark, Chief Marketing Officer of Tectonic and a seasoned brand strategist.

If your brand feels scattered, or if your business is growing faster than your messaging can handle, this episode will help you get back on track with clarity, structure, and strategy.

💡 What You’ll Learn in This Episode

✅ Why your brand isn’t just your logo—it’s the emotional clarity that connects and converts ✅ The 7 foundational steps every coach should use to build a brand that scales ✅ How solopreneurs can create strong branding without a $100K agency budget ✅ The real reason most business owners skip brand strategy—and how to fix it ✅ How podcast guesting can lead to real sales and strategic partnerships ✅ Why your messaging must be specific enough to attract the right people (and repel the wrong ones)

🔥 Key Takeaways

• You can’t read the label from inside the jar—outside help gives needed clarity
• Branding is more than design; it’s strategic identity alignment
• Most coaches think they know their brand, but few have actually codified it
• A solid brand strategy helps you scale faster with confidence and alignment
• Podcast guesting works best when it’s aligned with your ideal client and brand message

🧭 Ready to Clarify Your Brand?

Jason offers a scalable, accessible brand strategy framework for both large organizations and solopreneurs.

📧 Email: [e-mail] 🌐 Website: https://via.studio

🎁 FREE GIFT for Coaches & Experts

Want to grow your business through podcast guesting without cold pitching or awkward sales calls?

Grab Karen’s exclusive 4-part mini-course, The Podcast Profits Funnel, and learn how to turn listeners into high-ticket clients, automatically.

👉 https://podcastprofitsunleashed.com/free

(Complete it in 5 days to unlock a bonus automation sales training that’s normally part of Karen’s $5K program!)

🎧 Listen, Subscribe & Review

If this episode brought you value, please subscribe and leave a review. It helps more experts like you discover the show!

👋 Final Thoughts from Karen

The best branding doesn’t just look good, it resonates. And when your brand speaks with clarity and purpose, your clients listen.