Leadership Unlocked Ep. 4 | Dubba-AA: Leadership, Hustle & Building a Legacy in Music

What does it take to make it in the music industry, and stay there? 🎶 In this episode of Leadership Unlocked, Dr. George Lockhart sits down with his nephew, Grammy Award-winning producer and artist Dubba-AA, to talk about leadership, consistency, and the business behind the beats. From navigating six-month royalty cycles to managing multiple income streams, Dubba-AA breaks down what true discipline and creative leadership look like in today’s ever-changing industry. 💬 In This Episode: The truth about how artists get paid (BMI, YouTube, Sound Exchange & more), The mindset needed to build longevity as a creative, How leadership and faith have guided Dubba-AA’s journey, Lessons on resilience, humility, and staying passionate about your purpose. Whether you’re an artist, entrepreneur, or dream-chaser, this conversation will inspire you to see your craft not just as work, but as purpose in motion.