Welcome to The Digital Transformist with Mike LaVista! In today's episode, we dive into the world of personal branding for executives with Alan McLaren from STRATA Originals. If you've ever wondered about the benefits of fine-tuning how others perceive you, this conversation is for you. Ellen breaks down the misconception that personal branding is all about self-promotion and highlights the true essence of being in service to others.

Discover how building trust at scale can revolutionize your business relationships and open doors you never thought possible. Ellen and Mike explore the power of sharing your unique gifts and perspectives to connect with your audience on a deeper level. Whether you're in the industrial world or the construction business, trust is the key to driving successful partnerships, and personal branding is the tool to help you achieve that.

Join us as we uncover the secrets to scaling your influence through videos and digital platforms, even while you sleep. Don't miss out on this insightful discussion that could transform the way you approach your personal brand as a leader. Tune in now to learn how to elevate your presence and make a lasting impact in your industry!

Listeners can get in touch with Alan McLaren, founder of STRATA Originals, by visiting the group's website or contacting them through their social media profiles. https://strataoriginals.com/

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:
00:00 - Introduction to Personal Branding
01:06 - Misconceptions About Personal Branding
01:28 - Benefits of Personal Branding
02:37 - Building Trust at Scale
03:49 - Impact of Video Content
04:33 - Overcoming Time Constraints
05:20 - Leveraging Personal Brand for Business Growth
06:02 - Importance of Consistency in Personal Branding
06:45 - Engaging with Audience Through Content
07:15 - Expanding Reach Through Social Media
08:00 - Measuring Success in Personal Branding
08:45 - Conclusion and Key Takeaways

#personalbranding #executives #digitaltransformist #businessstrategy

Welcome to The Digital Transformist with Mike LaVista! In this episode, we dive into the world of user experience design with Mark Baldino, CEO and founder of Fuzzy Math. The conversation takes an intriguing turn as we explore the impact of LLMs and AI tools on the UX landscape. It's no longer a niche topic – even your dad knows about chat GPT! Customers are clamoring for AI solutions, and Mark sheds light on how this revolution is changing the game for UX professionals.

Mark shares how Fuzzy Math, known for its work with B2B and enterprise organizations, has seen a surge in demand for AI integration in their design process. What used to be on the periphery has now become a priority for clients. Mark's team is helping businesses navigate this new landscape by incorporating AI into user journey mapping, identifying key areas where AI can make a meaningful impact. It's not just about AI for the sake of it – it's about strategic integration that drives real results.

The conversation delves into the evolution from talk to action, as organizations move past the experimentation phase to full-fledged AI integration. Clients are seeking AI vision pieces to streamline their efforts and maximize the potential of these powerful tools. The shift towards a more structured approach to AI implementation is reshaping the UX industry, and Mark's insights offer a glimpse into what the future holds for user experience design in the age of AI. Don't miss this insightful discussion on The Digital Transformist!

To get in touch with Mark Baldino, listeners can visit the Fuzzy Math website at fuzzymath.com and explore the contact section for relevant information.

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:
00:00 - Introduction to The Digital Transformist
02:05 - Working with B2B and Enterprise Organizations
04:12 - The Impact of AI on User Experience Design
06:30 - Adapting to the AI Revolution
08:45 - Challenges and Opportunities in the UX Business
10:20 - Collaboration between AI and Human Designers
12:05 - Future Trends in UX Design
14:30 - Balancing Automation and Human Touch
16:40 - The Role of Data and Workflow in UX
18:55 - Leveraging AI Tools for Better User Experiences
21:10 - Conclusion and Key Takeaways

#UXdesign #AItools #DigitalTransformist #businessstrategy

Welcome to The Digital Transformist with Mike Livista. In this episode, we have Damian Lacey from OE Partners in Melbourne, Australia. We dive into the world of operational excellence, change management, and artificial intelligence, exploring how these intersect and impact manufacturers worldwide. Damian shares insights on how OE Partners helps medium to large companies improve productivity, reduce costs, and align processes with company growth trajectories. With a background in mechanical engineering and experience in lean principles at companies like Robert Bosch and Toyota, Damian brings a wealth of knowledge to the table.

As we discuss the early warning signs of operational inefficiencies for growing businesses, Damian highlights key indicators such as inconsistent processes, manual data entry, and the reliance on paperwork in today's digital age. These warning signs serve as a wake-up call for businesses looking to scale efficiently and effectively. Damian's expertise sheds light on the importance of streamlining operations and implementing systems that support growth and productivity. Whether you're a small startup or a medium-sized enterprise, this episode offers valuable insights on achieving operational excellence in a rapidly evolving business landscape.

Join us as we explore the intersection of technology, change management, and operational excellence with Damian Lacey on The Digital Transformist. Don't miss out on this engaging conversation that will inspire you to rethink your business processes and drive innovation in your organization. Subscribe now for more thought-provoking discussions on digital transformation and the future of business.

Listeners can get in touch with Damian Lacey and OE Partners by visiting their website at oepartners.com.

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:

00:00 - Introduction to Operational Excellence

02:22 - Damian Lacey's Journey to OE Partners

04:57 - Implementing Change in Companies

07:32 - Toyota's Influence on Operational Excellence

10:05 - The Role of Artificial Intelligence in Operational Excellence

12:40 - Global Trends in Manufacturing

15:15 - Challenges and Opportunities for Medium-Sized Companies

17:49 - Conclusion and Future of Operational Excellence

It is July 4, we're all out here celebrating American Independence, right? But I want to think about another kind of AI, and it's American Independence. And there's an idea from Stephen Covey that says that only truly independent people can become interdependent. In other words, they can exist in relationships with the other people with whom they are dependent and create an interdependent that has a higher level of efficacy and just a better deeper kind of relationship. AI is gong to challenge that. America needs to lead the way about what to do next.

CHAPTERS:
00:00 - Chapter 1
00:51 - Chapter 2
01:51 - Chapter 3
02:29 - Chapter 4
03:01 - Chapter 5
03:32 - Chapter 6

Welcome to The Digital Transformist with Mike LaVista! In this episode, we have Yosi Kossowsky, a neural science expert and executive coach, joining us to delve into the fascinating world of neuroscience and its impact on leadership within organizations. Yosi brings a unique perspective on how our brains work and how we can navigate our short-term impulses to create successful communication strategies and drive organizational change.

Yosi shares his journey from a technical background in IT to the realm of emotional wellness therapy, where he discovered the intricate connections between our emotions, behaviors, and the hardware of our brains. Through his studies in neuroscience, Josie unraveled the complexities of decision-making processes and the underlying reasons behind our behaviors, shedding light on why conscious decisions don't always align with our emotional experiences.

Join us as we explore the intersection of neuroscience and executive coaching, uncovering the key insights and strategies that can help leaders better understand themselves and their teams. Whether you're a curious mind or a seasoned professional, this episode promises to spark thought-provoking conversations and inspire a deeper understanding of how our brains shape our leadership journeys. Don't miss out on this engaging and informative discussion with Yosi Kossowsky on The Digital Transformist!

Listeners can get in touch with Yosi Kossowsky, the neural science expert and executive coach, through LinkedIn where they can learn more about his work and contact him for coaching services. https://www.linkedin.com/in/ykossowsky/

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:
00:00: Introduction to the Show
00:45: Meet Yosi Kossowsky
01:13: How neuroscience fits into executive coaching
02:26: Learning about managing people vs. technical work - Challenges and Realizations
03:07: Studying emotional wellness therapy - Exploring Emotions and Beliefs
04:19: Curiosity about decision-making and emotions - The Brain's Role in Behavior
05:02: How neuroscience impacts leadership - Applying Neuroscience to Leadership
06:15: The future of executive coaching - Looking Ahead

#neuroscienceleadership #executivecoaching #AIimpact #DigitalTransformist

Welcome to The Digital Transformist with Michael LaVista! In this episode, we dive into the world of restaurant technology delivery with Chris Heffernan, the CEO and founder of dlivrd. From discussing the proper way to order a Philly cheese steak to the challenges of growing a business in the food delivery industry, this conversation is filled with insights and interesting anecdotes.

Chris shares his nontraditional path to founding dlivrd, which started with a moment of quitting a corporate job and discovering a passion for food tech. He recounts his encounter with a cheese steak restaurant in South Florida that sparked the idea for a delivery service back in 2011, before the rise of big players like Grubhub and Uber Eats.

Join us as we explore the key components of a perfect cheese steak according to Chris, and hear his take on what sets a true Philly cheese steak apart from just any sandwich. From the importance of the right roll to the debate between whiz and sharp cheese, this episode is a delicious journey into the world of food delivery and culinary authenticity. Tune in for a fun and informative discussion with Chris Heffernan on The Digital Transformist!

Listeners can get in touch with Chris Heffernan, CEO and founder of dlivrd, through the company's website or social media profiles. https://dlivrd.io/

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:
00:00 - Introduction to Chris Heffernan and Delivered
00:42 - Chris Heffernan's Background and Journey to Founding Delivered
01:07 - Inspiration Behind Delivered: The Cheese Steak Story
02:26 - The Perfect Cheese Steak Recipe
03:41 - From Corporate America to Entrepreneurship: Starting Delivered
04:33 - Challenges and Triumphs in Building Delivered
05:12 - The Future of Food Delivery Technology
06:01 - Lessons Learned and Advice for Aspiring Entrepreneurs

#restauranttechnology #fooddelivery #challengerbrand #digitaltransformist

Welcome to The Digital Transformist podcast with Michael LaVista! In this episode, we dive deep into the world of AI with Richard Levy, a marketing expert from Sophera Marketing in the UK. From discussing the philosophical implications of AI to its practical applications in marketing and beyond, this conversation is not only enlightening but also incredibly fun. Richard shares his 25 years of marketing experience, including working with major companies like General Electric, and how he now helps businesses navigate the ever-evolving landscape of AI technology.

As we explore the use of AI in marketing, Richard brings a refreshing perspective on how AI is not just a threat to jobs but also a tool for innovation and growth. Drawing from his experience at Cambridge University, where he teaches marketing, Richard sheds light on how the younger generation is embracing AI as a game-changer in the industry. We discuss the importance of balancing AI tactics with strategic vision, emphasizing that a misstep in AI implementation can be costly for businesses.

Join us as we unravel the complexities of AI in marketing and gain insights into how businesses can leverage this transformative technology to stay ahead in today's competitive market. Whether you're a seasoned marketing professional or a curious listener, this episode is sure to spark your interest and leave you with a fresh perspective on the future of AI in the business world. Listen in now and embark on a journey of discovery with The Digital Transformist!

Listeners can get in touch with Richard Levy of Saffera Marketing through the company's website at https://www.sopheramarketing.co.uk

Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast

Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

CHAPTERS:
00:00 - Introduction and Welcome
00:27 - Exploring the Philosophy of AI
00:48 - AI in the Marketing Space
01:17 - Perspective on AI and Job Security
02:08 - Career Evolution and Teaching at Cambridge
03:00 - Realization of AI's Impact
04:00 - Focusing on Strategy over Tactics

#AIinMarketing #DigitalTransformation #SafferaMarketing #BusinessAI

Discover the secret to making your business thrive with the 80-20 rule. This powerful principle can help you focus on the most critical aspects of your organization, driving growth and success. By applying the 80-20 rule, you can identify the 20% of efforts that generate 80% of results, and make data-driven decisions to optimize your resources. In this video, we'll explore how adaptive leadership and change management strategies can help you implement the 80-20 rule, and become a change agent in your organization. Learn how to develop the leadership skills needed to drive innovation and growth, and take your business to the next level. Whether you're an entrepreneur, manager, or leader, this video will show you how to harness the power of the 80-20 rule to achieve remarkable results.

Transforming Corporate Leadership with AI and Executive Coaching | The Digital Transformist

In this episode of The Digital Transformist, host Mike LaVista is joined by Loic Potjes, an executive coach based in Johannesburg, South Africa. Loic shares his fascinating journey from corporate leadership to running a successful executive coaching firm. They discuss key strategies for business scaling, AI readiness, and the 80/20 rule in management. Loic offers insights into change management, the importance of having a clear North Star, and the role of AI in revolutionizing business strategies. Tune in to learn practical tips for achieving extraordinary growth and leveraging AI in today's fast-paced business environment.

00:00 Introduction and Guest Background
00:42 Early Career and Corporate Leadership
03:09 Scaling Businesses and Market Challenges
04:08 Transition to Tech and AI
06:11 Boutique Advisory and CEO Coaching
07:52 Practical Advice for Scaling and AI Integration
21:19 Change Management and Organizational Transformation
30:20 Conclusion and Contact Information

Loic Potjes can be reached at https://disruptiveleap.com/

Mike can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast. His book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization is on Amazon https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904