Search is changing—and fast. If your law firm is still relying on old-school SEO tactics alone, you’re already behind. In this 30-minute workshop, Marilyn Jenkins breaks down the rise of Answer Engine Optimization (AEO)—what it is, why it matters, and how law firms can adapt to stay visible, relevant, and profitable in an AI-driven world.

You’ll discover:

Why Google’s new AI Overviews and zero-click searches are reshaping how people find legal services

The difference between SEO and AEO—and why answering real client questions now beats keyword stuffing

How voice search, chatbots, and AI assistants are changing local search behavior

Simple strategies to get your law firm featured in AI-powered search results

How to use tools like ChatGPT, AnswerThePublic, and schema markup to boost visibility

The one change you can make to your website this month to start seeing results

If you want to future-proof your law firm’s marketing and start showing up where the real traffic is going, this is a must-watch session.

Plus: All attendees get a free copy of the AI Search Visibility Guide to help you implement what you learn, fast.

Webinar Link: https://event.webinarjam.com/channel/LMZ-AEOSEO

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
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Ever wondered what happens when legal expertise meets entrepreneurial spirit? Chuck Panzarella embodies this powerful combination, forging a unique career path that spans courtroom advocacy and business development. In this enlightening conversation, Chuck shares his journey from Peace Corps volunteer to successful consumer advocate, revealing how he built a thriving law practice while maintaining his entrepreneurial edge.

Chuck's story challenges traditional notions of legal career trajectories. Rather than following his father's footsteps into the judiciary, he carved his path through criminal defense, bankruptcy, and ultimately consumer protection litigation. What makes his approach distinctive is his parallel development as a business leader, having co-founded a marketing agency, launched an interior design company, and created innovative business models that complement his legal work.

The most compelling insights emerge when Chuck discusses the deliberate rightsizing of his law firm. After rapid growth during the housing crisis (expanding to eight attorneys and twelve support staff), he made the strategic decision to scale back to three attorneys and six support staff, a structure that maximizes both profitability and quality service. This counterintuitive move highlights how sometimes smaller can be better when building a sustainable practice.

Marketing strategy stands as another highlight of our conversation. Chuck pioneered direct-to-consumer digital marketing for his firm, transitioning from referral-based acquisition to sophisticated SEO and pay-per-click campaigns. This approach generated so many leads that his firm developed an extensive nationwide referral network, creating additional revenue streams while ensuring consumers receive specialized representation regardless of location.

Reach Chuck here:

https://consumeractionlawgroup.com

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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What if the secret to building a thriving law practice isn't found in marketing tactics or billable hour targets, but in the mirror? That's exactly what Seattle family law attorney Elise Buie discovered on her journey from solo practitioner to firm founder.

Elise opens up about the profound leadership lessons she's learned over eight years of intentional development. The breakthrough moment in her growth came when she realized that every challenge in her firm, from staff performance to profitability gaps, ultimately traced back to her leadership. This shift from outward blame to inward responsibility revolutionized her approach to running the Elise Buie Family Law Group.

The conversation reveals fascinating insights into how Elise implemented a modified Entrepreneurial Operating System (EOS) to create data-driven accountability throughout her firm. Her innovative "build on invoice" metric uncovered an $800,000 discrepancy between recorded time and billable hours, a discovery that fundamentally changed their operations and profitability.

Perhaps most compelling is Elise's commitment to creating a leadership pipeline throughout her organization. She doesn't just develop her immediate team; she instills leadership skills at every level so that attorneys can help clients become better leaders of their families through difficult transitions. This philosophy reflects her belief that children, the true victims of divorce, benefit when parents can effectively navigate challenging periods.

The discussion takes a fascinating turn when Elise shares how she's incorporated "unreasonable hospitality" into her firm's DNA, creating a competitive advantage that artificial intelligence cannot replicate. Drawing from her New Orleans roots, this approach has become both a cultural cornerstone and personal joy in her practice.

Reach Elise here:
https://www.facebook.com/elisebuiefamilylaw/
https://www.instagram.com/elisebuiefamilylawgroup/
https://www.linkedin.com/company/elise-buie-family-law-group/
https://www.youtube.com/channel/UCCF8VhDqm60jk3S2XbN6_Sg
https://www.tiktok.com/@elisebuieesq
https://elisebuiefamilylaw.com/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
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When life falls apart, where do you turn for practical support? Sisters Olivia Dreizen-Howell and Jenny Dreizen discovered a critical gap in our support systems when they both experienced major life transitions, Olivia through divorce and Jenny through a broken engagement. Their revelation? While we celebrate beginnings with weddings and baby registries, we lack formal support structures for endings and transitions.

Fresh Starts Registry emerged from this need, a pioneering platform that allows people navigating divorce, coming out, job changes, grief, and other significant life shifts to create registries for essential items they need to rebuild. More than just a registry service, they've created a comprehensive support ecosystem that includes access to vetted experts across multiple disciplines.

What makes their approach unique is their business model. Rather than monetizing vulnerable people in transition, they've created a membership community for experts, divorce attorneys, financial analysts, therapists, realtors, and numerous specialized coaches, who pay modest monthly fees to join their network. These experts gain marketing support, podcast opportunities, co-working sessions, and media exposure while registry users receive vetted resources they can trust during challenging times.

The sisters have expanded their mission through the Fresh Starts Podcast Network, with shows consistently ranking in the top percentiles. Through podcasts like "A Fresh Story," "Divorce Happens," and "Jenny Says So," they're making divorce education and transition support accessible to everyone, regardless of circumstances.

For family law attorneys and divorce professionals, Fresh Starts Registry offers a valuable resource to share with clients and an exceptional opportunity to expand visibility through their expert network. Their commitment to accessibility, offering free consultations and downloadable guides without requiring personal information, reflects their core belief that everyone deserves support during life transitions.

Reach the Dreizen sisters here:

https://freshstartsregistry.com/
https://www.instagram.com/freshstartsregistry/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

When Lauren passed the bar exam, she faced a reality many new attorneys encounter – law school hadn't equipped her to run a business. Rather than following the traditional path of working as an associate for years, Lauren took a bold approach by starting her practice immediately. What she discovered challenged everything about the conventional law firm model.

The prevailing wisdom from established attorneys – high hourly rates, opaque pricing, and aggressive litigation – didn't align with Lauren's client-centered values. She realized she wouldn't be able to afford her services, which sparked a fundamental question: What if there's a better way to practice law? This led her to pioneer flat fee models and transparent pricing that made quality legal help accessible to her community.

Lauren's marketing strategy leverages her web development background and embraces modern platforms like TikTok and YouTube. By creating bite-sized educational videos answering common legal questions, she builds trust with potential clients before they even contact her. Her content creation process is refreshingly simple: researching common questions, preparing key points without scripting, and batch-recording videos that continue to generate clients years later.

What began as informal coffee chats with curious colleagues has evolved into "A Different Practice" – a community helping attorneys escape burnout and rediscover the joy of lawyering. Through her newsletter and Substack, Lauren shares practical systems that allow lawyers to build practices supporting their desired lifestyles rather than sacrificing everything for work.

Reach Lauren here:

www.adifferentpractice.com

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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When your goal is growing a business to a successful exit, having the right legal strategy can mean the difference between leaving millions on the table or walking away with maximum value. Meet Gabriela Smith, founder of GNS Law and creator of the Company X-Ray program, who has mastered the art of turning founders into multimillionaires.

Gabriela's fascinating journey from Argentina to building a successful Texas-based law practice offers a masterclass in leveraging cultural differences as business advantages. Having experienced life in emerging markets before moving to the United States, she uniquely understands both sides of international business transactions, making her invaluable to American companies expanding globally and foreign businesses entering the U.S. market.

What sets Gabriela apart is her revolutionary approach to business exits. Rather than waiting until an offer arrives, she advocates for proactive legal planning years before a sale. "The more you invest in your legal and finance operations before the sale, the smoother your deal will be and the more money you'll take," she explains. Through her Company X-Ray program, she conducts comprehensive legal audits at strategic intervals (5, 3, and 1 year before exit), identifying and eliminating what she colorfully calls the "rats" in your business before potential buyers discover them.

This approach yields dramatic results. Clients who follow her methodology experience smoother transactions, better terms, and significantly higher valuations. By contrast, businesses that wait until receiving an LOI often face reduced offers, tougher earnout structures, and deals that sometimes fall apart entirely when due diligence uncovers unexpected issues.

Reach Gabriela here:

https://www.linkedin.com/in/gabriela-n-smith/
https://gnslawpllc.com
Exit-Ed podcast:
Spotify: https://open.spotify.com/show/6sjzr2bRsxiPOJLnLBZ2nx
Apple: https://podcasts.apple.com/us/podcast/exit-ed/id1813911047
YouTube: https://www.youtube.com/@Exit-Ed

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
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Navigating the complex intersection of medicine and law demands specialized expertise. Dr. Jordan Romano brings exactly that to this enlightening conversation about the strategic role medical experts play in legal proceedings.

With two decades of clinical experience at prestigious institutions like Massachusetts General Hospital and now Tufts Medical Center, Dr. Romano shares how his journey into medical expert witness work evolved from occasional case reviews to comprehensive consulting for law firms nationwide. His passion for elevating the entire system shines through as he explains his dual mission: mentoring physicians to become more effective expert witnesses while helping attorneys make better strategic decisions about their cases.

What sets Dr. Romano's approach apart is his focus on moving "upstream" in the litigation process. Rather than simply testifying on established cases, he helps attorneys assess case merit before significant resources are invested. This service proves particularly valuable for smaller firms without extensive internal resources or partners to bounce ideas off. As Dr. Romano explains, "A lot of people use time and money or chase things that really waste everybody's time and are inefficient for the system." His consultative approach helps attorneys avoid pursuing frivolous cases while identifying those with legitimate merit.

Through his platform MedicalExpertWitness.com, Dr. Romano has created a sophisticated system for matching attorneys with appropriate medical experts while simultaneously providing education and mentorship to physicians entering the expert witness field. This dual focus ultimately serves to raise the caliber of expert testimony across the board. For attorneys handling medical malpractice cases, Dr. Romano offers this advice: establish relationships with qualified medical consultants before urgent needs arise so you'll have trusted expertise ready when critical cases emerge.

Reach Dr. Jordan here:

https://medicalexpertwitness.com/
https://www.linkedin.com/in/j-jordan-romano-5598144/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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Servant leadership transforms organizations by flipping traditional hierarchy upside down. Doug Thorpe, an executive coach with military and banking leadership experience, reveals how this approach creates sustainable success by putting team members first.

Doug's leadership journey started in elementary school when he aspired to be captain of the crossing guards. This early experience established a pattern that would follow him through military service, a 20-year banking career, and into his role as coach to hundreds of business leaders. What stands out in his story is how consistently he found himself in leadership positions—not from ego, but from a genuine desire to serve.

The concept of leaders eating last, literally practiced in military settings, provides a powerful metaphor for servant leadership in business. By prioritizing team needs and wellbeing, leaders demonstrate value while ensuring resources flow to where they're most needed. This principle extends naturally into organizational leadership, where putting others first creates a foundation for growth.

Doug's coaching process helps clients develop personalized leadership frameworks that define their leadership identity and determine their legacy. Rather than adopting someone else's model, he encourages leaders to identify attributes and principles that authentically represent their values. This framework becomes a roadmap for intentional development, guiding how leaders show up in every moment.

Understanding your "why" proves equally transformative. With insights from the Why Institute, Doug helps leaders identify their core motivations. The combination of why (core purpose), how (method), and what (contribution) creates a unique leadership fingerprint that drives authenticity and impact.

Reach Doug here:

https://dougthorpe.com
https://podcasts.dougthorpe.com
https://www.headwayexec.com/

Law Firm Marketing Fix

Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist -> https://fix.lawmarketingzone.com/

Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

Subscribe on your favorite Podcast listening platform!

Like, Share, and Review us!

#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins