Episodios

  • S03E109 The AND Concept For a Fuller Life with Gary Mitchell
    Nov 17 2025

    What if the choice between a thriving law firm and a fulfilling life is a false one? We sit down with Gary Mitchell, a veteran coach to law firm owners, to unpack a practical path to growth without burnout, what he calls the and mindset. Instead of forcing every owner into the same mold, Gary shows how to build leadership and management around the strengths you actually want to use, whether that’s being in the courtroom or steering the business from the helm.

    Across the conversation, we map out the moves that matter: hire the right people first, then put them in the right seats; elevate an office manager or admin lead who can make 90% of the decisions you would; and install light, smart systems that eliminate rework and slow handoffs. Gary walks through his accelerator framework, independent 360 feedback, a crisp SWOT, and a tailored roadmap that prioritizes the biggest bottlenecks. The goal isn’t overnight transformation; it’s a series of small, compounding improvements that free your time and raise your margins.

    You’ll hear real examples: a tax lawyer who built a multi–seven-figure practice while working in-office two days a week, and a Vancouver firm scaling faster once the owner let go of tasks he never wanted. We talk coachability, trust, and why coaching is really about buying time and shortening the learning curve. If you’re a growth-minded owner with three to twenty lawyers, these strategies meet you where you are and help you move faster with less stress.

    Reach Gary here:
    https://www.linkedin.com/in/garyemitchell/
    https://www.instagram.com/ontrac_coach/
    https://www.facebook.com/ontraccoach#
    https://ontraccoach.com/
    https://www.youtube.com/@ontraccoach4514

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    34 m
  • S03E108 The Importance of Asset Protection with Garrett & Ted Sutton
    Nov 13 2025

    We sit down with Garrett and Ted Sutton, the father–son legal team behind Corporate Direct, to unpack the real-world playbook for asset protection, what actually works, what gets people into trouble, and how to build a structure that holds up under pressure. From first entity to multi-state operations, they share the simple, high-leverage steps most founders overlook and the paperwork that stops a veil-piercing cold.

    We explore the most expensive setup mistakes, the danger of mixing personal and business funds, and why relying on a CPA for legal formation can backfire. You’ll learn when to add a management company, how to handle investors without tripping securities laws, and why a professional registered agent can save you from a silent default judgment. For real estate owners, we outline a clean architecture: take title in the property’s state LLC and use a Wyoming holding LLC for stronger charging order protection.

    Creators and digital asset investors aren’t left out. The Suttons explain how influencers and online businesses can formalize operations with an LLC and proper records, and how crypto holders can protect coins by forming an LLC, opening a business account with a compliant exchange, and notarizing a transfer from personal to company custody. We also clarify a common myth: living trusts route assets to heirs, but they do not protect assets from claims. Plus, an update on the Corporate Transparency Act, state-level changes, and why Texas now rivals Delaware and Nevada for strong LLC laws.

    Education ties it all together. Garrett’s bestselling books and their new YouTube channels, Tenero for financial literacy and the Corporate Direct channel for business law, aim to replace noise with practical guidance. If you’re ready to tighten your structure, reduce audit risk, and grow with confidence, this conversation gives you the next steps and the language to ask smarter questions.

    Reach Garrett & Ted here:
    https://corporatedirect.com/
    https://youtube.com/@TeneroOfficial/

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    35 m
  • S03E107 HR is More Than Hiring & Firing with Kelly Murphy
    Nov 11 2025

    What if the biggest profit leaks in your firm aren’t in pricing or pipeline, but in people? We sit down with HR consultant Kelly Murphy, who brings 18+ years of experience, including at a multi-state law firm, to unpack how systems, connection, and smart leadership turn culture into a measurable competitive edge.

    Kelly explains why “appreciation” isn’t enough and how real connection, leaders noticing changes, asking early questions, and responding with clarity, prevents burnout before it becomes rework, errors, or exits. She shares practical red flags to watch for across billable and non-billable hours, how HR partners with supervising attorneys to rebalance loads, and why associates often break under the invisible weight of non-billable tasks. Then we go deep on the eye-opening math: one mid-level associate’s burnout-led departure cost a firm close to $1M once you tally client communications, backlog rewrites, and a lengthy replacement search. Seeing turnover like the loss of a key client changes priorities fast.

    From there, we map out a succession planning approach firms actually follow: start with one role, one client, one quarter. Document, cross-train, and keep the plan alive with regular check-ins rather than chasing a perfect binder that gathers dust. Kelly also outlines leadership training that meets today’s needs, coaching soft skills, feedback habits, workload triage, and smarter use of AI, so partners gain leverage without overwhelming teams. Her throughline is simple and potent: HR is profit infrastructure. If you have staff, you need structure—compliant policies, clear performance systems, and early-warning signals that let you intervene before a resignation email hits your inbox.

    Reach Kelly here:
    https://leaninhr.com/
    https://www.linkedin.com/in/kmurphy12/

    Law Firm Marketing Fix

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    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    29 m
  • S03E106 Human-First AI Marketing with Mike Montague
    Nov 6 2025

    Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy.

    Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about spotting predictive signals, leadership changes, public incidents, address updates, hiring spikes, industry searches, that reveal when a prospect is truly ready to hire counsel. From family law to corporate and cybersecurity, this approach focuses your time where timing and context make the difference. We also dig into the “concentrated orange juice” rule for prompts, where strong inputs and clear POVs expand into useful drafts, while vague direction only produces watery results.

    You’ll hear exactly how to operationalize this mindset with tools and workflows. Custom GPTs and projects preserve brand voice and learn from your edits; Gamma spins outlines into polished decks and LinkedIn carousels; Descript lets you edit video by editing text and surgically fix flubbed words; podcast co-host AI reduces busywork so you can ship more consistently; Elementor and AI images speed up web builds without sacrificing quality. We pull these threads together into a three-part plan: clarify your positioning, deeply profile your ideal clients, then design channel and content plays that deliver personal, timely messages and measure success by conversations booked.

    Reach Mike here:
    https://avenue9.com/
    https://www.linkedin.com/in/mikedmontague/

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

    Download Your Free Checklist -> https://fix.lawmarketingzone.com/

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    37 m
  • S03E105 How Credit Card Lawsuits Really Work with Efstathios Georgiou
    Nov 3 2025

    A knock at the door, a stack of papers, and suddenly your heart is racing. Getting sued over credit card debt feels terrifying, and for many people it triggers panic rather than a plan. We sat down with attorney Efstathios Georgiou, who spent years on the bank side before defending consumers, to unpack what really happens when a creditor files suit and how to respond before a default judgment steamrolls your finances.

    We walk through the lawsuit timeline step by step: service of process, the 20–30 day window to answer, and the cascade that follows if you do nothing. Efstathios explains how judgments enable wage garnishments and bank account freezes, including joint accounts via turnover motions, and why a motion to vacate can reverse the damage when service was improper or life truly got in the way. We dig into the practical differences between debt consolidation, debt settlement, and courtroom defense, when each makes sense, how forgiven balances can trigger taxes, and why a credit score often starts to rebound within months and typically recovers within two years.

    You’ll also learn how to request debt validation to pause aggressive collection, spot documentation gaps that reduce claimed balances, and use the statute of limitations to your advantage. We discuss judgment‑proof income like unemployment and disability, and the strong federal protections that shield active‑duty service members from enforcement. Beyond the legal mechanics, we address the emotional toll, shame, stress, and family pressure, and the power of clear education, careful fee review, and reading the fine print before signing any relief program. If you’ve ever wondered what banks don’t tell you, how debt buyers operate, or whether “settled for less than full balance” ruins your future, this conversation offers grounded answers and next steps.

    Reach Efstathios here:
    www.georgioulawpllc.com

    Law Firm Marketing Fix

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    Download Your Free Checklist -> https://fix.lawmarketingzone.com/

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    32 m
  • S03E104 Using AI Voice for Better Customer Service & Profits with Adam Rossen
    Oct 30 2025

    Missed calls cost more than ad spend ever will. That’s the hard truth we unpack with criminal defense leader Adam Rossen, who rebuilt his intake around voice AI to capture late-night inquiries, route clients instantly, and deliver a consistent, empathetic first impression every time. Instead of treating intake like admin, he treats it like sales, backed by a clear strategy to become an AI-native firm across the entire client journey.

    We walk through the real decisions behind the shift: leaving answering services, testing 20 vendors, and choosing a partner that could handle legal nuance, multilingual conversations, and deep integrations. Adam explains why AWS for telephony and Salesforce for CRM give him the flexibility to scale, how transcripts and QA keep AI on brand, and why clients care more about fast, accurate help than whether the voice is human. For firms on flat fees, the operational gains are even sharper: faster qualification, fewer handoffs, and reliable follow-ups that turn leads into signed cases.

    The conversation goes beyond intake. Adam outlines a phased rollout that starts with overflow and after-hours, moves into website chat and video avatars, and expands to outbound sequences that revive old contacts. He calls it the GAS program, give a shit, because it’s about proactive care: checking in on past clients, confirming satisfaction, and asking how the firm can help next. It’s database reactivation at scale, done with warmth and purpose.

    If you’ve wondered whether AI can serve real people without losing empathy, you’ll hear how tone training, multilingual switching, and constant iteration create a better client experience than most humans can sustain at 2 a.m.

    Reach Adam here:
    https://www.rossenlawfirm.com/
    https://criminaldefenseinternships.com/

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

    Download Your Free Checklist -> https://fix.lawmarketingzone.com/

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
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    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    37 m
  • S03E103 Succeed Without Selling with Diane Helbig
    Oct 27 2025

    What if selling less could help your firm grow more? We sit down with business advisor and author Diane Helbig to rethink how lawyers win clients without scripts, pressure, or jargon. Instead of forcing a pitch, we break down a discovery-first approach that uncovers why timing matters, what impact the client expects, and whether a budget exists, before a proposal is ever written.

    Diane shares the exact questions that turn awkward sales calls into useful conversations: do you have a budget for this, why now, what’s the impact if you move forward, and what happens if you don’t. We talk through when to disqualify, how to spot red flags early, and why a single clear offer beats a maze of options. You’ll hear why confused prospects say no, how to price to outcomes, and when a referral out is the smartest move for your reputation and pipeline.

    Inside the firm, leadership makes or breaks client experience. We draw a clean line between leading people and managing systems, then show how to co-create goals, build feedback loops, and create psychological safety so your team speaks up with better ways to serve clients. Trustability becomes your competitive edge: do what you say, own mistakes, communicate early and often. Replace the stale elevator pitch with a plain, 30-second introduction that states your value and who it helps in real words your clients understand.

    If you want fewer stalled proposals, better-fit matters, and clients who stay and refer, this conversation gives you a simple, repeatable path.

    Reach Diane here:
    Succeed Without Selling Book: https://amzn.to/464sj7s
    https://www.linkedin.com/in/dhelbig
    https://www.facebook.com/seizethisgrowth
    https://www.instagram.com/seizethisgrowth

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

    Download Your Free Checklist -> https://fix.lawmarketingzone.com/

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    32 m
  • S03E102 How Human Chat Service Can Increase Lead Flow by 50% with Ted DeBettencourt
    Oct 23 2025

    We sat down with Ted DeBettencourt, a JD-MBA turned legal marketing operator, to unpack how human-led chat, built on empathy and speed, can lift qualified leads by 50 percent or more. Ted shares the origin story of firing generic chat vendors, answering chats himself, and scaling to nearly 100 agents serving 1,100 firms, while measuring everything from response time to tone.

    We walk through what actually drives intake performance: 12-second response windows, custom scripts per practice area and market, and clear handoffs into your CRM, calendar, or e-sign flow. Ted explains why a short, authentic attorney video, phone or Zoom is fine, boosts conversion by aligning with your billboards, TV spots, and homepage visuals. Then we go deeper into channels beyond the bubble: SMS on mobile, Google Local Services Ads messages, and Google Business Profile chat, all managed by humans trained to be fast, accurate, and kind.

    The Google piece matters. LSA messages can route the same inquiry to multiple firms, which means the fastest reply often wins while everyone else pays. We talk about monitoring gaps when notifications fail, how to decline mismatched leads to protect spend, and why too many refunds can hurt rankings. The takeaway is practical: speed-to-lead, empathy, and customization create a durable intake moat, but your team must still pick up the phone the moment a warm transfer comes through.

    If you want more signed retainers from the traffic you already have, this conversation gives you a clear playbook: measure response times, personalize scripts, use authentic video, cover every message channel, and enforce fast internal handoffs.

    Reach Ted here:
    https://juvoleads.com/

    Law Firm Marketing Fix

    Fix Your Law Firm’s Marketing in 10 Simple Steps

    Download Your Free Checklist -> https://fix.lawmarketingzone.com/

    Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

    Leadership In Law Podcast with host, Marilyn Jenkins
    Powered by Law Marketing Zone®
    https://lawmarketingzone.com
    A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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    28 m